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	<title>Production Blog Reviews &#187; Web Marketing</title>
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		<title>Adding the Facebook Like Button To Your Site</title>
		<link>http://www.productionsencart.com/online-advertising/web-marketing/adding-the-facebook-like-button-to-your-site</link>
		<comments>http://www.productionsencart.com/online-advertising/web-marketing/adding-the-facebook-like-button-to-your-site#comments</comments>
		<pubDate>Fri, 23 Apr 2010 14:10:08 +0000</pubDate>
		<dc:creator>cgseo</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[code]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[implementation]]></category>
		<category><![CDATA[like button]]></category>
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		<description><![CDATA[ Adding the Facebook Like Button To Your Site This content from: Duct Tape Marketing Some pretty big changes are brewing over at Facebook and I&#8217;m working on a full coverage type of piece, but for today I wanted to jump in and cover one little change that makes some sense for you to consider right now. Facebook has changed the idea of becoming a fan to something a little less committed &#8211; Like. Now you can like or recommend a fan page to your friends. The net effect is the same as your choice to like something is noted on your wall. The big change is that Facebook wants you to start sharing your likes from anywhere on the web. Look for web publishers to start installing the FB like button on web sites, blog posts and in reference to individual items and products. The video below gives an overview of the Like button installation process. You can use the FB tool easily get started or, if you know a little HTML and FBML you can do a fair amount of integration. I&#8217;ve installed both the Like Box (over in the right sidebar) and the Like Button (in each post) The code that is generated from the FB like tool gives you some flexibility but will only link to the page you give it. If you want to add a button as I have in each post you need to edit the code URL to include the WordPress < ?php the_permalink() ?> code for each individual post. You can control some of what&#8217;s shown on a person&#8217;s wall when they click the like button by adding meta data to your page headers. Facebook is using the emerging Open Graph protocol to help this along. The image below is another implementation of the Like button related to a specific product. In this case the format include pictures and details about who likes the product. Image credit: Mark Zuckerberg &#8211; World Economic Forum Related Posts: Google Adds Wonderwheel Search Results Option Platforms Change, Marketing is the Same TweetDeck Adds Lists and LinkedIn How to Target GMail Users with Highly Relevant Ads Some Video Thoughts on Social Media Powered by Contextual Related Posts Like this post? Share it with others ]]></description>
			<content:encoded><![CDATA[<p> Adding the Facebook Like Button To Your Site This content from: Duct Tape Marketing Some pretty big changes are brewing over at Facebook and I&#8217;m working on a full coverage type of piece, but for today I wanted to jump in and cover one little change that makes some sense for you to consider right now. Facebook has changed the idea of becoming a fan to something a little less committed &#8211; Like. Now you can like or recommend a fan page to your friends. The net effect is the same as your choice to like something is noted on your wall. The big change is that Facebook wants you to start sharing your likes from anywhere on the web. Look for web publishers to start installing the FB like button on web sites, blog posts and in reference to individual items and products. The video below gives an overview of the Like button installation process. You can use the FB tool easily get started or, if you know a little HTML and FBML you can do a fair amount of integration. I&#8217;ve installed both the Like Box (over in the right sidebar) and the Like Button (in each post) The code that is generated from the FB like tool gives you some flexibility but will only link to the page you give it. If you want to add a button as I have in each post you need to edit the code URL to include the WordPress < ?php the_permalink() ?> code for each individual post. You can control some of what&#8217;s shown on a person&#8217;s wall when they click the like button by adding meta data to your page headers. Facebook is using the emerging Open Graph protocol to help this along. The image below is another implementation of the Like button related to a specific product. In this case the format include pictures and details about who likes the product. Image credit: Mark Zuckerberg &#8211; World Economic Forum Related Posts: Google Adds Wonderwheel Search Results Option Platforms Change, Marketing is the Same TweetDeck Adds Lists and LinkedIn How to Target GMail Users with Highly Relevant Ads Some Video Thoughts on Social Media Powered by Contextual Related Posts Like this post? Share it with others </p>
<p><img src="http://www.productionsencart.com/wp-content/uploads/2010/04/b6372e923b0860_m.jpg-99x150.jpg" title="Adding the Facebook Like Button To Your Site" alt="b6372e923b0860 m.jpg 99x150 Adding the Facebook Like Button To Your Site" /></p>
<p>See more here:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/9tk4w5kB5kQ/" title="Adding the Facebook Like Button To Your Site">Adding the Facebook Like Button To Your Site</a></p>
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		<title>Google’s Forecast for Business Apps Is Mostly Cloudy</title>
		<link>http://www.productionsencart.com/online-advertising/web-marketing/google%e2%80%99s-forecast-for-business-apps-is-mostly-cloudy</link>
		<comments>http://www.productionsencart.com/online-advertising/web-marketing/google%e2%80%99s-forecast-for-business-apps-is-mostly-cloudy#comments</comments>
		<pubDate>Mon, 15 Mar 2010 12:31:00 +0000</pubDate>
		<dc:creator>cgseo</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[domain]]></category>
		<category><![CDATA[google apps]]></category>
		<category><![CDATA[google apps marketplace]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[mind]]></category>
		<category><![CDATA[related]]></category>
		<category><![CDATA[survey monkey]]></category>
		<category><![CDATA[tripit]]></category>

		<guid isPermaLink="false">http://www.productionsencart.com/uncategorized/google%e2%80%99s-forecast-for-business-apps-is-mostly-cloudy/</guid>
		<description><![CDATA[ Google&#8217;s Forecast for Business Apps Is Mostly Cloudy This content from: Duct Tape Marketing At the end of last year I wrote a prediction piece for AMEX OPENForum suggesting that 2010 would be the year that small businesses move more computing power online or, using the more trendy term, to the cloud. Google and Microsoft are both working very hard to create adoption of online versions of the most commonly used software tools such as spreadsheets, word processors and databases. In my mind Google just took a giant leap forward with the launch of the Google Apps Marketplace . The Apps Marketplace functions much like the iPhone or Android applications marketplaces, but all of the apps found here integrate in one way of another with the existing Google Apps suite of tools. With the additional functionality that can come with integration of tools to do just about anything look for Google Apps to take a giant leap in adoption from both enterprise and small business. Combine Google Apps and the souped up functionality available in the Apps Marketplace with GMail and Google Calendar and you now have the ability easily run you entire company with software and services in the cloud. Setting up your domain with Google Apps for domains , at $50 per year per user, allows you to create custom white label versions of the Google Apps for a seamless branded experience. Below are few examples of the types of applications found in the Apps Marketplace. Time Bridge &#8211; makes scheduling of meetings with various staff or even outside vendors much easier. Expensify &#8211; Easy expense tracking and reporting Survey Monkey &#8211; popular survey tool integrates into Google Apps Cordys Process Factory &#8211; helps users of Google Apps to create workflows, automate business processes TripIt &#8211; Share travel details such as hotels and flights with staff You&#8217;ll also find offerings from familiar names such as Intuit, FreshBooks, Vertical Response, MailChimp and Zoho. The online application space is getting very interesting and it still has a long way to go, but the near future have just been defined. Related Posts: Google Apps for Your Domain In Search of the Softwareless Office Get Your Google Alerts via RSS The Perfect Small Business Collaboration Tool Original iPhone Users Feel the Love Too Powered by Contextual Related Posts Like this post? Share it with others ]]></description>
			<content:encoded><![CDATA[<p> Google&#8217;s Forecast for Business Apps Is Mostly Cloudy This content from: Duct Tape Marketing At the end of last year I wrote a prediction piece for AMEX OPENForum suggesting that 2010 would be the year that small businesses move more computing power online or, using the more trendy term, to the cloud. Google and Microsoft are both working very hard to create adoption of online versions of the most commonly used software tools such as spreadsheets, word processors and databases. In my mind Google just took a giant leap forward with the launch of the Google Apps Marketplace . The Apps Marketplace functions much like the iPhone or Android applications marketplaces, but all of the apps found here integrate in one way of another with the existing Google Apps suite of tools. With the additional functionality that can come with integration of tools to do just about anything look for Google Apps to take a giant leap in adoption from both enterprise and small business. Combine Google Apps and the souped up functionality available in the Apps Marketplace with GMail and Google Calendar and you now have the ability easily run you entire company with software and services in the cloud. Setting up your domain with Google Apps for domains , at $50 per year per user, allows you to create custom white label versions of the Google Apps for a seamless branded experience. Below are few examples of the types of applications found in the Apps Marketplace. Time Bridge &#8211; makes scheduling of meetings with various staff or even outside vendors much easier. Expensify &#8211; Easy expense tracking and reporting Survey Monkey &#8211; popular survey tool integrates into Google Apps Cordys Process Factory &#8211; helps users of Google Apps to create workflows, automate business processes TripIt &#8211; Share travel details such as hotels and flights with staff You&#8217;ll also find offerings from familiar names such as Intuit, FreshBooks, Vertical Response, MailChimp and Zoho. The online application space is getting very interesting and it still has a long way to go, but the near future have just been defined. Related Posts: Google Apps for Your Domain In Search of the Softwareless Office Get Your Google Alerts via RSS The Perfect Small Business Collaboration Tool Original iPhone Users Feel the Love Too Powered by Contextual Related Posts Like this post? Share it with others </p>
<p><img src="http://www.productionsencart.com/wp-content/uploads/2010/03/3c3b757d57button.gif.gif" title="Google’s Forecast for Business Apps Is Mostly Cloudy" alt="3c3b757d57button.gif Google’s Forecast for Business Apps Is Mostly Cloudy" /></p>
<p>Read the original post:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/csAeQ83TJos/" title="Google’s Forecast for Business Apps Is Mostly Cloudy">Google’s Forecast for Business Apps Is Mostly Cloudy</a></p>
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		<title>Is Google Local Search For Sale?</title>
		<link>http://www.productionsencart.com/online-advertising/web-marketing/is-google-local-search-for-sale</link>
		<comments>http://www.productionsencart.com/online-advertising/web-marketing/is-google-local-search-for-sale#comments</comments>
		<pubDate>Tue, 09 Mar 2010 16:42:52 +0000</pubDate>
		<dc:creator>cgseo</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[google-bookmarks]]></category>
		<category><![CDATA[google-local]]></category>
		<category><![CDATA[local-business]]></category>
		<category><![CDATA[local-featured]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[prime]]></category>
		<category><![CDATA[related]]></category>

		<guid isPermaLink="false">http://www.productionsencart.com/uncategorized/is-google-local-search-for-sale/</guid>
		<description><![CDATA[ Share Is Google Local Search For Sale? This content from: Duct Tape Marketing I&#8217;ve always assumed that Google Maps (and other local search directories) would build up the free local directory, drive other for pay players out, get us hooked on their service, and then start charging to be listed in the prime spot. In this case the prime spot for local search is the Google Seven box shown below for a search for &#8220;Attorney Houston, Tx&#8221; Click to enlarge Something else you might notice is that while optimizing your web site to appear in the lucky seven box is a great idea, the majority of these results are sponsored. That&#8217;s right, Google is playing with selling enhanced listings in several cities and looks to be headed towards paid listings in local search. At first this may not seem like such a bad thing to those on the outside looking in, but it may price some folks out of yet another organic search option. Related Posts: Google Adds Local Search to Mobile Phones Google Local Finally Adds Ability To List Your Local Business Google Maps expands local view Yahoo Adds Local Featured Listings Where In The World Is Local Search? Powered by Contextual Related Posts Like this post? Share it with others ]]></description>
			<content:encoded><![CDATA[<p> Share Is Google Local Search For Sale? This content from: Duct Tape Marketing I&#8217;ve always assumed that Google Maps (and other local search directories) would build up the free local directory, drive other for pay players out, get us hooked on their service, and then start charging to be listed in the prime spot. In this case the prime spot for local search is the Google Seven box shown below for a search for &#8220;Attorney Houston, Tx&#8221; Click to enlarge Something else you might notice is that while optimizing your web site to appear in the lucky seven box is a great idea, the majority of these results are sponsored. That&#8217;s right, Google is playing with selling enhanced listings in several cities and looks to be headed towards paid listings in local search. At first this may not seem like such a bad thing to those on the outside looking in, but it may price some folks out of yet another organic search option. Related Posts: Google Adds Local Search to Mobile Phones Google Local Finally Adds Ability To List Your Local Business Google Maps expands local view Yahoo Adds Local Featured Listings Where In The World Is Local Search? Powered by Contextual Related Posts Like this post? Share it with others </p>
<p><img src="http://www.productionsencart.com/wp-content/uploads/2010/03/3c3b757d57button.gif.gif" title="Is Google Local Search For Sale?" alt="3c3b757d57button.gif Is Google Local Search For Sale?" /></p>
<p>Read the original post:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/1y_fs9jQEms/" title="Is Google Local Search For Sale?">Is Google Local Search For Sale?</a></p>
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		<title>Website Advertising – Spread Your Message</title>
		<link>http://www.productionsencart.com/online-advertising/website-advertising/website-advertising-%e2%80%93-spread-your-message</link>
		<comments>http://www.productionsencart.com/online-advertising/website-advertising/website-advertising-%e2%80%93-spread-your-message#comments</comments>
		<pubDate>Mon, 08 Mar 2010 13:42:45 +0000</pubDate>
		<dc:creator>BlogPostman</dc:creator>
				<category><![CDATA[Website Advertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[banner advertisements]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Don]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[targeted web traffic]]></category>
		<category><![CDATA[tiny website]]></category>
		<category><![CDATA[Web Linking]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website directory submission]]></category>

		<guid isPermaLink="false">http://www.productionsencart.com/?p=79</guid>
		<description><![CDATA[Coming up with a good idea and a good product is only the beginning of having a successful online business. Not only do you have to come up with something that your target audience is likely to need and purchase, you also have to come up with a way to make sure they see it [...]]]></description>
			<content:encoded><![CDATA[<p>Coming up with a good idea and a good product is only the beginning of having a successful online business. Not only do you have to come up with something that your target audience is likely to need and purchase, you also have to come up with a way to make sure they see it and realize that they need to buy it. That’s why website advertising is so important to the success of your business.</p>
<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/Wr0EHZDy06k&#038;hl=en_US&#038;fs=1&#038;color1=0x2b405b&#038;color2=0x6b8ab6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Wr0EHZDy06k&#038;hl=en_US&#038;fs=1&#038;color1=0x2b405b&#038;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>
<p>Many people are excited by the opportunities that are provided by the open design of the internet. Literally anyone with a little startup capital and a lot of determination can turn their ideas into a money making business. But without a quality website advertising campaign, all of this hard work will be for nothing. </p>
<p>Just because you are running a small or brand new business with a tiny website advertising budget doesn’t mean that you can’t make use of some time-tested techniques for drawing in viewers to your site and turning them into customers very quickly.</p>
<p>One of the keys to successful website advertising is targeting your message to the people that are likely to be most receptive to it. This means that before you can advertise to them, you must fully know your audience and research the ways that they like to communicate.</p>
<p>These days everyone is using email because it is faster, more convenient and doesn’t require that you recycle a bunch of wasted paper when you’re done reading the message. This is why many companies have switched over to website advertising that utilizes electronic communication instead of paper.</p>
<p>Another <a title="Majon Website Advertising" href="http://www.majon.com" target="_blank">website advertising</a> tactic that has proven to be successful time and time again is the placement of banner advertisements on sites that members of your audience are likely to visit on a regular basis. This means if you’re selling sports drink, you might advertise on team uniform sites, or if you’re selling pet care items, you might advertise on dog training sites.</p>
<p>In case you’re rather new to the world of website advertising and aren’t sure that you can pull of a campaign successfully on your own, know that there are many qualified internet marketing firms out there that can explain the different tactics that are available, and construct a package that will spread your message in a comprehensive way on the internet.</p>
<p>Don’t fall for website advertising tricks that will turn off your customers and get you slapped by the search engines. Click <a href="http://www.majon.com" target="_blank">here</a> for tactics that work.</p>
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		<title>Making Your Google Alerts Smarter</title>
		<link>http://www.productionsencart.com/online-advertising/web-marketing/making-your-google-alerts-smarter</link>
		<comments>http://www.productionsencart.com/online-advertising/web-marketing/making-your-google-alerts-smarter#comments</comments>
		<pubDate>Wed, 03 Mar 2010 14:23:59 +0000</pubDate>
		<dc:creator>cgseo</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Alert]]></category>
		<category><![CDATA[Alert Rank]]></category>
		<category><![CDATA[alerts]]></category>
		<category><![CDATA[google alerts]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[reader]]></category>
		<category><![CDATA[related]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.productionsencart.com/uncategorized/making-your-google-alerts-smarter/</guid>
		<description><![CDATA[ Share Making Your Google Alerts Smarter This content from: Duct Tape Marketing If you follow my writing you know that I&#8217;m a big fan of setting up routines that let you listen in on what&#8217;s being said about your brands, products, people, industry and competitors using free tools like Google Alerts . Google Alerts let you set-up custom searches and then have any mention of that search term sent to your RSS Reader (like Google Reader) or email in box as they happen or at the end of the day. This is a great way to keep tabs on things that matter without needing to scour the web universe for this kind of intel. You can set up very specific searches such as your name or broad searches so you know who is talking about a concept like referral marketing. Alert Rank detail &#8211; click to enlarge Recently I came across a tool call Alert Rank that works hand in hand with Google Alerts to make them smarter. You see, Google picks up everything, including the very low value content scraper sights that simply republish other people&#8217;s stuff. One of the main ideas behind keeping tabs on what&#8217;s being said is it allows you to jump in and join the conversation. Few things make a blogger happier than when someone they mention in a post shows up and adds a comment. Alert Rank looks at the mentions of your alert terms and gives you solid information about the quality of the mention. Now quality is a loaded term, but what Alert Rank does is measure things like numerous inbound links to the site, PageRank, no follow, comments allowed, and delicious tags to come up with a quality score about the link. You still get the alerts in your inbox, but you can quickly use the quality score to decide if you need to jump right in. You can also click through to get lots of information about the site that mentions your term. This is simply a much better way to manage alerts and find networking opportunities. Alert Rank report &#8211; click to enlarge Alert Rank also offer reporting tools that make it easy for anyone that monitors alerts for clients to set-up custom reports in excel of PDF format. The one thing I need to tell you though is that if you already have alerts created you will need to set-up a new Google account and create your alerts again using your custom Alert Rank email as that&#8217;s how the alerts get routed through the Alert Rank system. It&#8217;s not a big deal, but may not be readily apparent when you first read the set-up instructions. All in all it took me about five minutes to get it going and it works wonderfully. Related Posts: Google Alerts Hack Google Alerts to Twitter Get Your Google Alerts via RSS Weekend Favs February Six Use Yahoo and Google Alert as Sales Tools Powered by Contextual Related Posts Like this post? Share it with others ]]></description>
			<content:encoded><![CDATA[<p> Share Making Your Google Alerts Smarter This content from: Duct Tape Marketing If you follow my writing you know that I&#8217;m a big fan of setting up routines that let you listen in on what&#8217;s being said about your brands, products, people, industry and competitors using free tools like Google Alerts . Google Alerts let you set-up custom searches and then have any mention of that search term sent to your RSS Reader (like Google Reader) or email in box as they happen or at the end of the day. This is a great way to keep tabs on things that matter without needing to scour the web universe for this kind of intel. You can set up very specific searches such as your name or broad searches so you know who is talking about a concept like referral marketing. Alert Rank detail &#8211; click to enlarge Recently I came across a tool call Alert Rank that works hand in hand with Google Alerts to make them smarter. You see, Google picks up everything, including the very low value content scraper sights that simply republish other people&#8217;s stuff. One of the main ideas behind keeping tabs on what&#8217;s being said is it allows you to jump in and join the conversation. Few things make a blogger happier than when someone they mention in a post shows up and adds a comment. Alert Rank looks at the mentions of your alert terms and gives you solid information about the quality of the mention. Now quality is a loaded term, but what Alert Rank does is measure things like numerous inbound links to the site, PageRank, no follow, comments allowed, and delicious tags to come up with a quality score about the link. You still get the alerts in your inbox, but you can quickly use the quality score to decide if you need to jump right in. You can also click through to get lots of information about the site that mentions your term. This is simply a much better way to manage alerts and find networking opportunities. Alert Rank report &#8211; click to enlarge Alert Rank also offer reporting tools that make it easy for anyone that monitors alerts for clients to set-up custom reports in excel of PDF format. The one thing I need to tell you though is that if you already have alerts created you will need to set-up a new Google account and create your alerts again using your custom Alert Rank email as that&#8217;s how the alerts get routed through the Alert Rank system. It&#8217;s not a big deal, but may not be readily apparent when you first read the set-up instructions. All in all it took me about five minutes to get it going and it works wonderfully. Related Posts: Google Alerts Hack Google Alerts to Twitter Get Your Google Alerts via RSS Weekend Favs February Six Use Yahoo and Google Alert as Sales Tools Powered by Contextual Related Posts Like this post? Share it with others </p>
<p><img src="http://www.productionsencart.com/wp-content/uploads/2010/03/3c3b757d57button.gif.gif" title="Making Your Google Alerts Smarter" alt="3c3b757d57button.gif Making Your Google Alerts Smarter" /></p>
<p>See more here:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/A3IMurB-OQE/" title="Making Your Google Alerts Smarter">Making Your Google Alerts Smarter</a></p>
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		<item>
		<title>Web Site Advertising – Building Links</title>
		<link>http://www.productionsencart.com/online-advertising/web-site-advertising/web-site-advertising-%e2%80%93-building-links</link>
		<comments>http://www.productionsencart.com/online-advertising/web-site-advertising/web-site-advertising-%e2%80%93-building-links#comments</comments>
		<pubDate>Wed, 03 Mar 2010 11:36:56 +0000</pubDate>
		<dc:creator>BlogPostman</dc:creator>
				<category><![CDATA[Web Site Advertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Don]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[internet audiences]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[internet marketing firm]]></category>
		<category><![CDATA[site]]></category>
		<category><![CDATA[targeted web traffic]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[Web Linking]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[web site directory submission]]></category>

		<guid isPermaLink="false">http://www.productionsencart.com/?p=75</guid>
		<description><![CDATA[So, you’ve come up with a great idea for an online business, and everyone that you’ve told about your idea thinks it will really be popular with internet audiences. Before you rush out to tell the world about what you’ve come up with, you’ve got to consider how you’ll use web site advertising to build [...]]]></description>
			<content:encoded><![CDATA[<p>So, you’ve come up with a great idea for an online business, and everyone that you’ve told about your idea thinks it will really be popular with internet audiences. Before you rush out to tell the world about what you’ve come up with, you’ve got to consider how you’ll use web site advertising to build a network of traffic for your business.</p>
<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/Wr0EHZDy06k&#038;hl=en_US&#038;fs=1&#038;color1=0x2b405b&#038;color2=0x6b8ab6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Wr0EHZDy06k&#038;hl=en_US&#038;fs=1&#038;color1=0x2b405b&#038;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>
<p>The internet is a great medium for entrepreneurs because it is almost a level playing field. Anyone can create their website, come up with a business plan, and start making money if they know how to use smart web site advertising to get them noticed on the web.</p>
<p>Unlike the real world of brick and mortar businesses, where if you have more money, you can build a fancier store front and set your prices lower, the internet doesn’t show favorites to those that have more money to throw at web site advertising. However, it will reward you handsomely for using those tactics in an intelligent way.</p>
<p>The key to using web site advertising in the most efficient way is to build links with other websites that will help to direct traffic to your pages. This isn’t as easy as it sounds, because usually other sites are loath to give up real estate to help someone else out.</p>
<p>This is why it can be helpful to work with an experience internet marketing firm that will be able to plug you into their already existing network of commerce and information websites. This is a smart type of web site advertising because not only will you get valuable links, you’ll be able to target your exposure to the audience members that are most likely to make a purchase.</p>
<p>If you are aware of your need for <a title="Majon Website Advertising" href="http://www.majon.com" target="_blank">web site advertising</a> but still unclear about how having additional links to your business on other websites is going to help you to be more successful, you’ve got to think of the web like a highway and your site like one of millions of exits.</p>
<p>Every time you have a link to your site placed on another website, it’s like adding the number of exits that will take people to your pages. The more people that travel through your pages every day, the more chance you have to make as sale and hit the goals that will make you successful.</p>
<p>Don’t allow your business to plateau at a low level of exposure! Click <a href="http://www.majon.com" target="_blank">here</a> to learn about proven web site advertising techniques that will increase your visibility and your success.</p>
]]></content:encoded>
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		<title>Local Review Success Hits Speed Bump</title>
		<link>http://www.productionsencart.com/online-advertising/web-marketing/local-review-success-hits-speed-bump</link>
		<comments>http://www.productionsencart.com/online-advertising/web-marketing/local-review-success-hits-speed-bump#comments</comments>
		<pubDate>Mon, 01 Mar 2010 22:42:42 +0000</pubDate>
		<dc:creator>cgseo</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[city search]]></category>
		<category><![CDATA[conspiracy]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer-review]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[street]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://www.productionsencart.com/uncategorized/local-review-success-hits-speed-bump/</guid>
		<description><![CDATA[ Share Local Review Success Hits Speed Bump This content from: Duct Tape Marketing You know I&#8217;m a supporter of the local review sites like Yelp! and City Search , but some small business owners have issues with the format. Here&#8217;s the dilemma, consumers do seem to like them because they offer an easy way to get some input on a business. Business owners take issue because they sometimes get bad reviews and feel they have little or no control over what&#8217;s said about them. I&#8217;m not going sit here and say these sites are perfect, but I for one think they provide a necessary service and should be looked upon as a business building tool. Too often the only real problem with these sites is they publish the truth and that&#8217;s hard to hear. This past week several attorneys filed class action suits against Yelp! claiming that the service is attempting to sell advertising to businesses as a way to help them erase bad reviews. Here&#8217;s some coverage on the filed lawsuit and more in the Wall Street Journal The lawsuit was brought by a vet clinic in the San Fran area called Cats &#038; Dogs Animal Hospital &#8211; one look at the reviews on the Cats &#038; Dogs Yelp page and you kind of get the feeling this business has some issues. There are some very good reviews and some very bad reviews. I&#8217;ve found these review sites to be very accurately indicative of the health of a business. I suppose this is a good time to remind business owners to be proactive in getting their loyal fans to start the good review trend! Yelp CEO Jeremy Stoppelman had this to say about what he&#8217;s called the conspiracy theory . I did some further searching and found one attorney who thinks the Yelp! suit will get tossed quickly . Or consider this from industry analyst Greg Sterling &#8220;The allegations above must be proven with evidence. As I’ve said before I’m skeptical that there was any “quid pro quo” or pattern accordingly. But the depositions in this case — and there will have to be many — will start to establish whether there is any meat to these claims or whether it’s just frustration boiling over together with some opportunistic attorneys who may have solicited the action after reading the negative press coverage and wondering if there was a viable lawsuit in the making.&#8221; I have no idea whether any of these allegations have merit, but I&#8217;ve witnessed how much effort Yelp puts into giving business owners a voice on Yelp and I for one think this shows how authentic their attempt to put out a balanced and necessary offering is. Related Posts: Yelp! Changing the Local Game Some More Your Pizza Sucks And . . . 5 Ways to Rock Customer Review Sites Google Wants to be the Local Place Social Search Gaining Steam Powered by Contextual Related Posts Like this post? Share it with others ]]></description>
			<content:encoded><![CDATA[<p> Share Local Review Success Hits Speed Bump This content from: Duct Tape Marketing You know I&#8217;m a supporter of the local review sites like Yelp! and City Search , but some small business owners have issues with the format. Here&#8217;s the dilemma, consumers do seem to like them because they offer an easy way to get some input on a business. Business owners take issue because they sometimes get bad reviews and feel they have little or no control over what&#8217;s said about them. I&#8217;m not going sit here and say these sites are perfect, but I for one think they provide a necessary service and should be looked upon as a business building tool. Too often the only real problem with these sites is they publish the truth and that&#8217;s hard to hear. This past week several attorneys filed class action suits against Yelp! claiming that the service is attempting to sell advertising to businesses as a way to help them erase bad reviews. Here&#8217;s some coverage on the filed lawsuit and more in the Wall Street Journal The lawsuit was brought by a vet clinic in the San Fran area called Cats &#038; Dogs Animal Hospital &#8211; one look at the reviews on the Cats &#038; Dogs Yelp page and you kind of get the feeling this business has some issues. There are some very good reviews and some very bad reviews. I&#8217;ve found these review sites to be very accurately indicative of the health of a business. I suppose this is a good time to remind business owners to be proactive in getting their loyal fans to start the good review trend! Yelp CEO Jeremy Stoppelman had this to say about what he&#8217;s called the conspiracy theory . I did some further searching and found one attorney who thinks the Yelp! suit will get tossed quickly . Or consider this from industry analyst Greg Sterling &#8220;The allegations above must be proven with evidence. As I’ve said before I’m skeptical that there was any “quid pro quo” or pattern accordingly. But the depositions in this case — and there will have to be many — will start to establish whether there is any meat to these claims or whether it’s just frustration boiling over together with some opportunistic attorneys who may have solicited the action after reading the negative press coverage and wondering if there was a viable lawsuit in the making.&#8221; I have no idea whether any of these allegations have merit, but I&#8217;ve witnessed how much effort Yelp puts into giving business owners a voice on Yelp and I for one think this shows how authentic their attempt to put out a balanced and necessary offering is. Related Posts: Yelp! Changing the Local Game Some More Your Pizza Sucks And . . . 5 Ways to Rock Customer Review Sites Google Wants to be the Local Place Social Search Gaining Steam Powered by Contextual Related Posts Like this post? Share it with others </p>
<p><img src="http://www.productionsencart.com/wp-content/uploads/2010/03/3c3b757d57button.gif.gif" title="Local Review Success Hits Speed Bump" alt="3c3b757d57button.gif Local Review Success Hits Speed Bump" /></p>
<p>View original post here:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/dYlVzzEQS9M/" title="Local Review Success Hits Speed Bump">Local Review Success Hits Speed Bump</a></p>
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		<title>Web Marketing – Do You Need It?</title>
		<link>http://www.productionsencart.com/online-advertising/web-marketing/web-marketing-%e2%80%93-do-you-need-it</link>
		<comments>http://www.productionsencart.com/online-advertising/web-marketing/web-marketing-%e2%80%93-do-you-need-it#comments</comments>
		<pubDate>Mon, 01 Mar 2010 07:58:05 +0000</pubDate>
		<dc:creator>BlogPostman</dc:creator>
				<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[brick and mortar]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mortar businesses]]></category>
		<category><![CDATA[relevant search results]]></category>
		<category><![CDATA[targeted web traffic]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[Web Linking]]></category>
		<category><![CDATA[Website Advertising]]></category>
		<category><![CDATA[website directory submission]]></category>

		<guid isPermaLink="false">http://www.productionsencart.com/?p=73</guid>
		<description><![CDATA[So, you’ve been in business for a few months now, and you’ve seen your customer base grow from just a few friends and family members to enough local action to keep you busy on a daily basis. You’re probably thinking that you’re doing alright without any web marketing campaigns, but that’s where you’re wrong. Too [...]]]></description>
			<content:encoded><![CDATA[<p>So, you’ve been in business for a few months now, and you’ve seen your customer base grow from just a few friends and family members to enough local action to keep you busy on a daily basis. You’re probably thinking that you’re doing alright without any web marketing campaigns, but that’s where you’re wrong.</p>
<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/Wr0EHZDy06k&#038;hl=en_US&#038;fs=1&#038;color1=0x2b405b&#038;color2=0x6b8ab6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Wr0EHZDy06k&#038;hl=en_US&#038;fs=1&#038;color1=0x2b405b&#038;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>
<p>Too many people think that because they’ve managed to generate interest about their products or services through word of mouth tactics, or simply print and television advertising in their particular region, they are doing all they can to build a brand awareness about their company. However, without web marketing, you are leaving out a very important piece of the puzzle.</p>
<p>If you’re just now starting your web based business, you have to understand that web marketing is even more important for you than it is for traditional brick and mortar businesses. This is because the internet is your lifeline to your customer base. If you’re not making use of it, you can be sure that your competition is.</p>
<p>If you’re trying to decide whether or not you really need to invest in web marketing, you have to ask yourself how big you eventually want to grow. If you want a big tomato bush, with lots of fruit on it, you can’t keep it in a tiny container on your kitchen counter forever. Internet marketing gives you access to the biggest audience of all: the millions of people who are searching the internet right now.</p>
<p>Neglecting the need for <a title="Majon Web Marketing" href="http://www.majon.com" target="_blank">web marketing</a> just puts your business at risk for complete obscurity, meaning that you might have a great product or service that many people would be interested in, but because you don’t show up in the relevant search results, they have no idea you exist.</p>
<p>If you’re interested in utilizing web marketing to help grow your business, but aren’t really sure the best way to get started, you should know that there are many qualified internet marketing firms that can provide you with comprehensive packages that will work for you.</p>
<p>When choosing a web marketing firm for the first time, make sure that they offer a wide variety of services for you to pick from. This means that you should have your choice of website linking, email advertising, and social bookmarking, as well as banner ads.</p>
<p>If you’re scared that you might not be doing enough to connect with your online audiences, web marketing could be the tool that you’ve been looking for. Click <a href="http://www.majon.com" target="_blank">here</a> for more information on services that could propel you to success.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>7 Steps to Powerful Online Seminars</title>
		<link>http://www.productionsencart.com/online-advertising/web-marketing/7-steps-to-powerful-online-seminars</link>
		<comments>http://www.productionsencart.com/online-advertising/web-marketing/7-steps-to-powerful-online-seminars#comments</comments>
		<pubDate>Mon, 22 Feb 2010 14:42:32 +0000</pubDate>
		<dc:creator>cgseo</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[homes]]></category>
		<category><![CDATA[knowledge]]></category>
		<category><![CDATA[numbers]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[related]]></category>
		<category><![CDATA[telephone]]></category>
		<category><![CDATA[tool]]></category>
		<category><![CDATA[webex]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.productionsencart.com/uncategorized/7-steps-to-powerful-online-seminars/</guid>
		<description><![CDATA[ Share 7 Steps to Powerful Online Seminars This content from: Duct Tape Marketing For many businesses, particularly service oriented businesses, getting up in front of a group of prospects with the opportunity to demonstrate your knowledge and expertise is one of the best lead conversion opportunities going. Holding workshops and seminars live and in person has long been an effective tool. The web makes this tool even more powerful and more affordable as it allow you to conduct online versions of seminars that don&#8217;t require you to rent a room or your prospects to leave their homes and offices. Online seminars are a marketing tool every business should consider adding to the mix. Below are seven steps to consider to make your online seminars pay. 1) Get sponsored Before you go too far down the seminar path consider getting sponsors to join you. This doesn&#8217;t have to be some big name corporate deal, give strategic partners the opportunity to join you in promoting your educational sessions for the right to call themselves a sponsor. Round-up prizes from related businesses that want the exposure their prize garners in your promotion. Free stuff drives enrollment! 2) Educate, don&#8217;t sell Make certain that your &#8220;free&#8221; session is packed with content so good people would pay for it. That&#8217;s the expectation these days. If you create seminars that are basically veiled sales presentations, you won&#8217;t reap the benefits of this expertise play and people won&#8217;t come back or tell friends about your great seminars. There&#8217;s a time and place for the sales pitch, but only after you&#8217;ve established trust through sharing valuable information. People are OK with a &#8220;here&#8217;s the sales pitch&#8221; at the end of a presentation that was time well spent. Consider creating a series of events and promoting them together. This can help build momentum and allow you to build a loyal following. 3) Pick your platform There are dozens of online platforms for hosting your web seminars but choose your platform with some considerations in mind. Free may not be the best option if you are using this tactic to demonstrate how professional your business is. Look for a tool that offers some interaction tools such as polling, questions, chat, even video Make sure your chosen tool can handle the numbers you plan to enroll Be certain you can easily record your sessions for future marketing use Look for ease of use and follow-up reminder email automation GoToWebinar (a sponsor of the Duct Tape Marketing podcast), Acrobat Connect and WebEx all offer the features above 4) Cause interaction Use the functionality of your online webinar tool to get the audience involved. Polls are a great way to take the temperature of your audience and the results can make for both interesting discussion during your session and follow-up discussion in another form of content such as a blog post. With small groups you may want to allow video or audio chat, but it&#8217;s always a good idea to take questions from the attendees. Most platforms also allow you to conduct a survey at some point in your presentation. This is a nice way to end a presentation to get feedback from the audience and even let them vote on other topics they would like to hear in the future. 5) Create a backchannel Lots of people attend webinars these days and share information they hear with their followers on Twitter. It&#8217;s become common practice to create a hashtag for your events so people who attend or those that don&#8217;t have an easy way to collect all of the comments made by listeners. Some presenters go as far as having an assistant monitor and tweet during the presentation to keep the conversation lively and accurate. This free PowerPoint Twitter Tool allows you to create tweets and have them posted automatically during your presentation. 6) Have bonus content Because there is so much free information out there online the expectations for what you provide as free package have grown. In addition to the event itself consider creating a PDF workbook or collection of blog posts from yourself, related bloggers or strategic partners and delivering that document along with your follow-up. This gives you another reason to reach out and remind your attendees about the great content and gently about the products and services you offer. 7) Promote the archive Use your chosen platform to record your presentation. Upload your recorded session to a video host such as Vimeo or YouTube and embed the video in a web page surrounded by additional resources and further reading links related to the topic. This is a great way to use the session for future marketing efforts and create the kind of page and content that search engines love. Consider using a service like CastingWords to transcribe the session, combine three or four session with video, transcript, resources and your collection of blog post PDF and you&#8217;ve just created a product that you can sell! Handling all the moving parts of setting up, promoting, running and archiving live events can seem a bit overwhelming at first, but the long term payoff in terms of expertise, content, and trust building is worth every bit of it. Image credit: hildgrim Related Posts: The Telephone Doesn't Use Any Gas 5 Tips for Getting More Leads from Speaking 5 Ways to Share Content to Create Referrals Extending Your Presentations Through the Backchannel Great Small Business Video Collection Powered by Contextual Related Posts Like this post? Share it with others ]]></description>
			<content:encoded><![CDATA[<p> Share 7 Steps to Powerful Online Seminars This content from: Duct Tape Marketing For many businesses, particularly service oriented businesses, getting up in front of a group of prospects with the opportunity to demonstrate your knowledge and expertise is one of the best lead conversion opportunities going. Holding workshops and seminars live and in person has long been an effective tool. The web makes this tool even more powerful and more affordable as it allow you to conduct online versions of seminars that don&#8217;t require you to rent a room or your prospects to leave their homes and offices. Online seminars are a marketing tool every business should consider adding to the mix. Below are seven steps to consider to make your online seminars pay. 1) Get sponsored Before you go too far down the seminar path consider getting sponsors to join you. This doesn&#8217;t have to be some big name corporate deal, give strategic partners the opportunity to join you in promoting your educational sessions for the right to call themselves a sponsor. Round-up prizes from related businesses that want the exposure their prize garners in your promotion. Free stuff drives enrollment! 2) Educate, don&#8217;t sell Make certain that your &#8220;free&#8221; session is packed with content so good people would pay for it. That&#8217;s the expectation these days. If you create seminars that are basically veiled sales presentations, you won&#8217;t reap the benefits of this expertise play and people won&#8217;t come back or tell friends about your great seminars. There&#8217;s a time and place for the sales pitch, but only after you&#8217;ve established trust through sharing valuable information. People are OK with a &#8220;here&#8217;s the sales pitch&#8221; at the end of a presentation that was time well spent. Consider creating a series of events and promoting them together. This can help build momentum and allow you to build a loyal following. 3) Pick your platform There are dozens of online platforms for hosting your web seminars but choose your platform with some considerations in mind. Free may not be the best option if you are using this tactic to demonstrate how professional your business is. Look for a tool that offers some interaction tools such as polling, questions, chat, even video Make sure your chosen tool can handle the numbers you plan to enroll Be certain you can easily record your sessions for future marketing use Look for ease of use and follow-up reminder email automation GoToWebinar (a sponsor of the Duct Tape Marketing podcast), Acrobat Connect and WebEx all offer the features above 4) Cause interaction Use the functionality of your online webinar tool to get the audience involved. Polls are a great way to take the temperature of your audience and the results can make for both interesting discussion during your session and follow-up discussion in another form of content such as a blog post. With small groups you may want to allow video or audio chat, but it&#8217;s always a good idea to take questions from the attendees. Most platforms also allow you to conduct a survey at some point in your presentation. This is a nice way to end a presentation to get feedback from the audience and even let them vote on other topics they would like to hear in the future. 5) Create a backchannel Lots of people attend webinars these days and share information they hear with their followers on Twitter. It&#8217;s become common practice to create a hashtag for your events so people who attend or those that don&#8217;t have an easy way to collect all of the comments made by listeners. Some presenters go as far as having an assistant monitor and tweet during the presentation to keep the conversation lively and accurate. This free PowerPoint Twitter Tool allows you to create tweets and have them posted automatically during your presentation. 6) Have bonus content Because there is so much free information out there online the expectations for what you provide as free package have grown. In addition to the event itself consider creating a PDF workbook or collection of blog posts from yourself, related bloggers or strategic partners and delivering that document along with your follow-up. This gives you another reason to reach out and remind your attendees about the great content and gently about the products and services you offer. 7) Promote the archive Use your chosen platform to record your presentation. Upload your recorded session to a video host such as Vimeo or YouTube and embed the video in a web page surrounded by additional resources and further reading links related to the topic. This is a great way to use the session for future marketing efforts and create the kind of page and content that search engines love. Consider using a service like CastingWords to transcribe the session, combine three or four session with video, transcript, resources and your collection of blog post PDF and you&#8217;ve just created a product that you can sell! Handling all the moving parts of setting up, promoting, running and archiving live events can seem a bit overwhelming at first, but the long term payoff in terms of expertise, content, and trust building is worth every bit of it. Image credit: hildgrim Related Posts: The Telephone Doesn't Use Any Gas 5 Tips for Getting More Leads from Speaking 5 Ways to Share Content to Create Referrals Extending Your Presentations Through the Backchannel Great Small Business Video Collection Powered by Contextual Related Posts Like this post? Share it with others </p>
<p><img src="http://www.productionsencart.com/wp-content/uploads/2010/02/3c3b757d57button.gif.gif" title="7 Steps to Powerful Online Seminars" alt="3c3b757d57button.gif 7 Steps to Powerful Online Seminars" /></p>
<p>Continued here:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/1JujuuThxbk/" title="7 Steps to Powerful Online Seminars">7 Steps to Powerful Online Seminars</a></p>
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		</item>
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		<title>Internet Marketing – Climb to the Top</title>
		<link>http://www.productionsencart.com/online-advertising/internet-marketing/internet-marketing-%e2%80%93-climb-to-the-top</link>
		<comments>http://www.productionsencart.com/online-advertising/internet-marketing/internet-marketing-%e2%80%93-climb-to-the-top#comments</comments>
		<pubDate>Mon, 15 Feb 2010 08:53:20 +0000</pubDate>
		<dc:creator>BlogPostman</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Don]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[engine optimization techniques]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[internet business owners]]></category>
		<category><![CDATA[internet marketing companies]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[targeted web traffic]]></category>
		<category><![CDATA[Web Linking]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Website Advertising]]></category>
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		<description><![CDATA[Owning or managing your own business can be very stressful, and many people have so many things to think about on a daily basis that they don’t even realize they are ignoring one of the most important business processes: internet marketing. Research has shown that millions of people turn to the internet first when they [...]]]></description>
			<content:encoded><![CDATA[<p>Owning or managing your own business can be very stressful, and many people have so many things to think about on a daily basis that they don’t even realize they are ignoring one of the most important business processes: internet marketing. Research has shown that millions of people turn to the internet first when they want to find a product or service, and you’ve got to figure out a way to take advantage of this ready-made audience.</p>
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<p>Traditional marketing usually consists of creating promotional materials that can be distributed and disseminated in a number of different ways, usually through print, radio, or television advertising. While these methods have been proven successful to a certain extent, they won’t be enough to keep you fresh in the minds of web surfers.</p>
<p>Internet marketing is an amazing tool for entrepreneurs, because it never closes, it can’t be torn down or covered with another advertisement, and it isn’t so permanent that you can’t make changes if your product or service suddenly becomes different. </p>
<p>Something that you have to understand about <a title="Majon Internet Marketing" href="http://www.majon.com/search-engine-marketing" target="_blank">internet marketing</a> is that it is always most successful when it happens in a wide variety of ways, all at once. This means that you have to find a way to combine search engine optimization techniques, with email advertising, website linking and other tactics in order to build quality brand awareness.</p>
<p>When you talk to most new internet business owners about internet marketing, you are likely to see their face become a little frustrated and very confused. Because there are so many different ways to go about it, choosing the right methods can be difficult.</p>
<p>If you want to take advantage of all the different ways that internet marketing can help to propel your business to the top of its industry, but you don’t want to waste time making silly novice mistakes, you might want to consider using an established online marketing firm to design and execute your campaigns.</p>
<p>The best internet marketing companies are the ones that have been around for a long time, and that have proven over and over again that they can increase visibility and sales for their client companies. Don’t be sucked in by fly by night companies that tell you they can double your traffic overnight, because these claims are often much too good to be true.</p>
<p>Don’t waste your time on marketing techniques that won’t get you noticed in the audiences you’re targeting. Click <a href="http://www.majon.com/" target="_blank">here</a> to learn more about internet marketing.</p>
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