Production Blog Reviews

Don’t Let Strategy Be An Excuse

Posted by cgseo under Social Media

Don’t Let Strategy Be An Excuse This content from: Duct Tape Marketing Marketer extraordinaire Lee Odden sent me an email the other day asking my opinion on the question – Does social strategy need to come before tactics? It was an appeal that went out to any number of folks that write about this kind of stuff. I pondered the question for a moment and found myself thinking – well, really this is a trick question, but then I put it aside. Lee’s impressive roster of responses and very tweetable post – Social Media Strategy Before Tactics is a very worthwhile read. Because I didn’t get around to responding I get the benefit of reading what most of the responses contained before crafting my own, but I certainly found myself compelled to write this after a read of the post. (In fact, the rest of this post won’t make much sense without checking our Lee’s post first.) As I guessed would be the case, all but a few of the many responses said about the same thing – strategy must come first, it’s like a destination without a map, building a house with no blueprint, wandering in the dark without a light, blah, blah, blah. Of course you should have a strategy before you employ any tactic, I don’t care what the subject social media or horseshoes, but this same warmed over line being put there by every marketer charged with taking up the social banner isn’t helping anyone. Before you start to assume I’m taking pot shots out of context let me say two things – I’m as guilty as anyone of falling into this trap, I know most of the people in the post and know they are very smart folks who have tons to add to the total body of this work. All I’m saying is that if we keep telling people they need strategy, but can’t tell them how to get one, we may do more harm than good. See, here’s what I’ve discovered over the years of working with small business. Most strategy is guessing and while you need to start there, your strategy isn’t worth much until you get out there and throw some tactics at it, listen to the real world and and then change your strategy to meet reality. If you sit around trying to create reality in your garage you’ll never be right. There is no real linear approach to this stuff except in blog posts and keynote presentation. In my experience there is no way to create a social media strategy that’s more than a guess without tactical experimentation – so, I say get out there and do something. Don’t let strategy, or your lack of a clear one today, stop you from biting off some tactic to throw into the stew. Strategy, the kind that disrupts entire industries, changes brands and informs cultures, is messy, messy stuff to create. Image credit: timlewisnm Related Posts: Strategy Before Tactics Stop Wasting Your Time With Social Media What's So Scary About Marketing Strategy? Need a New Strategy? Ask New Questions. Weekend Favs September Twenty Seven Powered by Contextual Related Posts Like this post? Share it with others

See the article here:
Don’t Let Strategy Be An Excuse

FastPivot to deliver “Facebook Marketing” class near Asheville – Mountain Xpress (blog)

Posted by cgseo under Social Media

FastPivot to deliver “ Facebook Marketing ” class near Asheville Mountain Xpress (blog) The Small Business Center of Marshall NC is hosting a hands-on “ Facebook Marketing Strategy” workshop for small business owners and entrepreneurs Thursday, ...

Originally posted here:
FastPivot to deliver “Facebook Marketing” class near Asheville - Mountain Xpress (blog)

Social Media Marketing Strategy Study: Twitter vs. Facebook Business Applications – Online PR News (press release)

Posted by cgseo under Social Media

Penn Olson (blog) Social Media Marketing Strategy Study: Twitter vs. Facebook Business Applications Online PR News (press release) Social Media marketing strategy comparison of Facebook vs. Twitter for business to determine which produces more effective Internet marketing results. ... 5 Great Marketing Tips for Ecommerce Sites ZippyCart Social networks feed a new market Sydney Morning Herald Why the banks want to be your Facebook friend CanadianBusiness.com Geekzone

Social Media Marketing Through Business Networking Community WooEB.com – TransWorldNews (press release)

Posted by cgseo under Social Media

The Business Insider Social Media Marketing Through Business Networking Community WooEB.com TransWorldNews (press release) While social networking communities like Facebook and Twitter certainly have their advantages they can also fall short of presenting a complete picture of ... Social Media Marketing Overload? Some Tips for Startups ReadWriteWeb (blog) Marketing Industry Network event explores best use of social media The Drum Social Media Marketing Strategy Study for Businesses: Tips and Techniques Online PR News (press release) The Business Insider

Retailers jump on social media bandwagon with Facebook, Twitter – Seattle Times

Posted by cgseo under Social Media

FeverPitch MediaBlog (blog) Retailers jump on social media bandwagon with Facebook , Twitter Seattle Times ... recent survey by BIGresearch for the Retail Advertising and Marketing Association. Kenmore resident Duane Hopper said he became a Facebook fan of Tall's ... Facebook vs. Twitter Business Social Media Marketing Strategy Advantages Jazzou (blog) The Book Social Media Marketing for Photographers Shows Photographers how to ... PR Web (press release) GM embraces social side of customer service Bangkok Post Simply Business knowledge