24th
APR
Weekend Favs April Twenty-Four
Posted by cgseo under Social Media
Weekend Favs April Twenty-Four This content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr. Image credit: k1llYRid0ls Good stuff I found this week: Keynote for iPad : Best practices for creating a presentation on a Mac for use on an iPad. Keynote pros will quickly learn that there are a few things you need to do a bit differently when designing a presentation for the iPad. Facebook Open Graph : The Definitive Guide For Publishers, Users and Competitors. So, what does it all mean – anybody’s guess for now. Facebook Connect WordPress Plugin – Adds the new Open Graph Social Plugins (New!), like, activity and recommendations Related Posts: Weekend Favs April Seventeen Weekend Favs April Ten Weekend Favs April Three Weekend Favs March Thirteen Weekend Favs November Twenty-nine Powered by Contextual Related Posts Like this post? Share it with others
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Weekend Favs April Twenty-Four
22nd
APR
Duct Tape Sistema de Marketing en Español
Posted by cgseo under Social Media
Share Duct Tape Sistema de Marketing en Español This content from: Duct Tape Marketing The Duct Tape Marketing System is the essence of Duct Tape Marketing in 14 workbooks and 4 audio CDs and is the primary tool the Duct Tape Marketing Coaches use when helping a small business create and implement a marketing plan. (Along with our Marketing Plan Pro software.) As our network of coaches expands we have chosen to offer the Duct Tape Marketing System workbooks in Spanish as well as English. Al presentar el Duct Tape Sistema de Marketing – Un mapa de ruta de marketing para pequeños negocios de probada eficacia consistente en 14 cuadernos y 4 CDs de audio. Ahora puede tener a uno de los expertos en marketing de pequeños negocios más respetado de los Estados Unidos – quien ha ayudado a miles de dueños de pequeños negocios a hacer crecer su negocio con un sistema probado paso a paso – guiándolo a lo largo del camino de marketing por una parte del costo que otros han pagado para obtener sus consejos y entrenamiento. Cada lección contiene una explicación detallada de uno de los tópicos de marketing de los pequeños negocios, ejemplos de pequeños negocios, hojas de trabajo, formularios y herramientas de la vida real, necesarios para ayudarlo a implementar la lección. Related Posts: Twitter for Business en Español New Marketing Action Planning Tool Become a Duct Tape Marketing Coach Another Group of Duct Tape Marketing Coaches Duct Tape Marketing Authorized Coach Ranks Grow Again Powered by Contextual Related Posts Like this post? Share it with others
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Duct Tape Sistema de Marketing en Español
21st
APR
The Right Way to Buy an Email List
Posted by cgseo under Social Media
Share The Right Way to Buy an Email List This content from: Duct Tape Marketing If you think you can forgo email marketing in favor of Twitter of Facebook you are sadly mistaken. Email marketing is still the most responsive form on online bar none. So, building up lists of emails is a task you must put some effort behind in order to kick your email marketing efforts into gear. The problem is nobody really wants more email, particularly spam from unknown sources. When I talk about buying email lists, I’m am not talking about buying or renting so called opt-in lists from list brokers. I’m talking about offering something of value as a way to motivate someone to willingly exchange their email address with you in order to receive your offers and additional contact. That’s right, the price of getting emails has gone up over the last few years and you’ve got to get creative in order to build your lists. You’ve got to earn those email subscribers! Here are a few offers that work every time 1) Great how to information . Create checklists, forms, and detailed instructions for things that your prospects might want to know or use. This is something you should be doing no matter what, but using this information to attract email addresses is a proven winner. Hubspot is a great example of a company that produces tons of useful info. 2) Free tools . Create templates, rank checkers, calculators and widgets and let people use them to their heart’s content and even enable them to pass them around. Aaron Wall of SEO Book is a master of this one. 3) Coupons . Give people something of value towards a purchase or free trial and watch them line to get on your list. You can use tools like CellFire to automate and deliver your coupons to mobile devices. 4) Access. Create a membership level for information and community that starts with registering. This can be done with membership software like WishListMember or even through a WordPress plugin that reveals additional content to registered users. Once you collect those email addresses keep pounding away with value, don’t abuse them with offer after offer. When you continue to add value through great content and education they will turn themselves into buyers and referral sources over time. Related Posts: Use Your Neighbors and Partners to Build Your List Is Single Opt-in a Form of Spam? Putting Some Fun in Email Marketing Email Marketing Still a Great Small Business Tool Track Your Email Marketing Efforts with Swiftpage Powered by Contextual Related Posts Like this post? Share it with others
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The Right Way to Buy an Email List
19th
APR
How to Thank Your Administrative Professional
Posted by cgseo under Social Media
How to Thank Your Administrative Professional This content from: Duct Tape Marketing Read to the end because I’m offering a way for you to win $100 AMEX gift card for an administrative professional in your life. I bet you didn’t even know that this week, April 18-24 is Administrative Professionals Week . Well, frankly I didn’t either until I ran across a virtual thank you card site at www.ForEverythingYouDo.com that American Express put together. It’s a way a to create a “Thank You” heard around the nation for an assistant (virtual or otherwise), an office coordinator, a scheduler, and others—those people who keep the workplace running. Everyone who participates – besides expressing their gratitude – will also be entered to win a $50 American Express Gift Card as part of the “For Everything You Do” sweepstakes. (Two winners will be chosen at random every day, now through April 21st.) To spread the appreciation, American Express also asked me to give my readers an opportunity to win a $100 American Express Gift Card each business day of Administrative Professionals Week (Monday 4/19 – Friday 4/23). All you have to do to enter is write leave a comment about why the administrative professional or support staffer in your work life deserves a BIG thank you. Tell us who they are and how great they are and I’ll pick one winner from each day. Don’t wait, do it today and you’ll have more shots at a winner! Disclosure: American Express Open is a business partner of Duct Tape Marketing Related Posts: The Plum Card from American Express OPEN Personalized Cash Always Fits What Does American Express Hope to Accomplish? Chillin with Blue Man Group in NYC Speaking of Kate Spade Powered by Contextual Related Posts Like this post? Share it with others
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How to Thank Your Administrative Professional
19th
Is TweetUp Adsense for Twitter?
Posted by cgseo under Social Media
Share Is TweetUp Adsense for Twitter? This content from: Duct Tape Marketing I don’t often write about stuff that’s coming, choosing to stick mostly with stuff that’s here and practical now, but a service in public beta intrigues me enough to mention before it’s really off the ground and flying. The service is called TweetUp and the simplest way to describe it is to call it a search engine for Twitter with sponsored results. Now, before everyone on Twitter gets up in arms about how sponsored results will ruin Twitter, cast back about ten years when the same was said about sponsored or paid results in search. TweetUp is being launched by Bill Gross , the same guy that started and later sold the first paid search platform GoTo.com/Overture to Yahoo. Sponsored search is something we’ve grown to live with and expect – can TweetUp be the first step to an Adsense kind of world on Twitter? The service is offering $100 credit to first 1000 people that sign up to use the service and bid on key words. They are also taking applications for publishers to run their search bar and widget for a 50/50 revenue share. Of course it’s worth noting that Twitter is also creating its own sponsored search model and while I like what TweetUp is doing better, Twitter does own the content stream and has a leg up there. (Although Gross has proven he knows how to make money with search and Twitter hasn’t proven it knows how to make money with much of anything.) The way TweetUp works is that publishers like Seesmic, Business Insider, and Answers.com (to name a few that have enrolled) run the TweetUp widget or search box and when people search for topics on Twitter they are shown relevant sponsored tweets that are based on keyword bidding and an algorithm that promises to bring tweets from those with the most cred to the top. Theoretically bringing better content to your searches and helping those bidding on the keywords to build larger following and keep the highest quality tweets in circulation longer. On a somewhat related thread, I think real opportunities to mine Twitter for dollars exist in niches being explored by 3rd party services like TweetMyJobs . Filtering and aggregating Twitter data in ways that make it useful for specific applications or industries is something that could be very interesting. Certainly this spaces may or may not evolve over the next few months and years, but one thing is likely certain – sponsored tweets will be tested. Finally, I think it’s odd that the name TweetUp was chosen as it’s a term that has existed in the Twitter lexicon for some time to describe a live meet up of folks participating on Twitter. A search for the term TweetUp mostly turns up mentions of these events. Related Posts: Live With Guy to Discuss Reality Explore the Twitter Hashtag Is Google Local Search For Sale? Mining Twitter with Google Turns Up Some Interesting Stuff Twitter People Search is Back Powered by Contextual Related Posts Like this post? Share it with others
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Is TweetUp Adsense for Twitter?
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