Production Blog Reviews

Don’t Let Strategy Be An Excuse

Posted by cgseo under Social Media

Don’t Let Strategy Be An Excuse This content from: Duct Tape Marketing Marketer extraordinaire Lee Odden sent me an email the other day asking my opinion on the question – Does social strategy need to come before tactics? It was an appeal that went out to any number of folks that write about this kind of stuff. I pondered the question for a moment and found myself thinking – well, really this is a trick question, but then I put it aside. Lee’s impressive roster of responses and very tweetable post – Social Media Strategy Before Tactics is a very worthwhile read. Because I didn’t get around to responding I get the benefit of reading what most of the responses contained before crafting my own, but I certainly found myself compelled to write this after a read of the post. (In fact, the rest of this post won’t make much sense without checking our Lee’s post first.) As I guessed would be the case, all but a few of the many responses said about the same thing – strategy must come first, it’s like a destination without a map, building a house with no blueprint, wandering in the dark without a light, blah, blah, blah. Of course you should have a strategy before you employ any tactic, I don’t care what the subject social media or horseshoes, but this same warmed over line being put there by every marketer charged with taking up the social banner isn’t helping anyone. Before you start to assume I’m taking pot shots out of context let me say two things – I’m as guilty as anyone of falling into this trap, I know most of the people in the post and know they are very smart folks who have tons to add to the total body of this work. All I’m saying is that if we keep telling people they need strategy, but can’t tell them how to get one, we may do more harm than good. See, here’s what I’ve discovered over the years of working with small business. Most strategy is guessing and while you need to start there, your strategy isn’t worth much until you get out there and throw some tactics at it, listen to the real world and and then change your strategy to meet reality. If you sit around trying to create reality in your garage you’ll never be right. There is no real linear approach to this stuff except in blog posts and keynote presentation. In my experience there is no way to create a social media strategy that’s more than a guess without tactical experimentation – so, I say get out there and do something. Don’t let strategy, or your lack of a clear one today, stop you from biting off some tactic to throw into the stew. Strategy, the kind that disrupts entire industries, changes brands and informs cultures, is messy, messy stuff to create. Image credit: timlewisnm Related Posts: Strategy Before Tactics Stop Wasting Your Time With Social Media What's So Scary About Marketing Strategy? Need a New Strategy? Ask New Questions. Weekend Favs September Twenty Seven Powered by Contextual Related Posts Like this post? Share it with others

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Don’t Let Strategy Be An Excuse

Facebook To Twitter: Back Off, We Own People’s Interests – TechCrunch (blog)

Posted by cgseo under Social Media

Erictric Facebook To Twitter: Back Off, We Own People's Interests TechCrunch (blog) ... a social marketing opportunity. So be careful what you like. Who do you think is better positioned to build a realtime interest graph, Twitter or Facebook ? Facebook Users Promote Fan Page Brands MarketingProfs.com (subscription) Facebook Addresses Feature and Privacy Setting Overload With More Features and ... GigaOm (blog) all 433 news articles

New Facebook ‘Connections’ may expose users’ likes, filter likes from profiles – BetaNews

Posted by cgseo under Social Media

CNET New Facebook 'Connections' may expose users' likes, filter likes from profiles BetaNews While the data being gathered through the creation of Community pages may not be expressly assembled for marketing purposes, it appears the ability to do so ... Facebook Users Promote Fan Page Brands MarketingProfs.com (subscription) Facebook To Twitter: Back Off, We Own People's Interests TechCrunch (blog) all 33 news articles

Is TweetUp Adsense for Twitter?

Posted by cgseo under Social Media

Share Is TweetUp Adsense for Twitter? This content from: Duct Tape Marketing I don’t often write about stuff that’s coming, choosing to stick mostly with stuff that’s here and practical now, but a service in public beta intrigues me enough to mention before it’s really off the ground and flying. The service is called TweetUp and the simplest way to describe it is to call it a search engine for Twitter with sponsored results. Now, before everyone on Twitter gets up in arms about how sponsored results will ruin Twitter, cast back about ten years when the same was said about sponsored or paid results in search. TweetUp is being launched by Bill Gross , the same guy that started and later sold the first paid search platform GoTo.com/Overture to Yahoo. Sponsored search is something we’ve grown to live with and expect – can TweetUp be the first step to an Adsense kind of world on Twitter? The service is offering $100 credit to first 1000 people that sign up to use the service and bid on key words. They are also taking applications for publishers to run their search bar and widget for a 50/50 revenue share. Of course it’s worth noting that Twitter is also creating its own sponsored search model and while I like what TweetUp is doing better, Twitter does own the content stream and has a leg up there. (Although Gross has proven he knows how to make money with search and Twitter hasn’t proven it knows how to make money with much of anything.) The way TweetUp works is that publishers like Seesmic, Business Insider, and Answers.com (to name a few that have enrolled) run the TweetUp widget or search box and when people search for topics on Twitter they are shown relevant sponsored tweets that are based on keyword bidding and an algorithm that promises to bring tweets from those with the most cred to the top. Theoretically bringing better content to your searches and helping those bidding on the keywords to build larger following and keep the highest quality tweets in circulation longer. On a somewhat related thread, I think real opportunities to mine Twitter for dollars exist in niches being explored by 3rd party services like TweetMyJobs . Filtering and aggregating Twitter data in ways that make it useful for specific applications or industries is something that could be very interesting. Certainly this spaces may or may not evolve over the next few months and years, but one thing is likely certain – sponsored tweets will be tested. Finally, I think it’s odd that the name TweetUp was chosen as it’s a term that has existed in the Twitter lexicon for some time to describe a live meet up of folks participating on Twitter. A search for the term TweetUp mostly turns up mentions of these events. Related Posts: Live With Guy to Discuss Reality Explore the Twitter Hashtag Is Google Local Search For Sale? Mining Twitter with Google Turns Up Some Interesting Stuff Twitter People Search is Back Powered by Contextual Related Posts Like this post? Share it with others

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Is TweetUp Adsense for Twitter?

Obama and the White House speak directly to the people with Twitter and other … – New York Daily News

Posted by cgseo under Social Media

New York Daily News Obama and the White House speak directly to the people with Twitter and other ... New York Daily News There is also an interactive Web site, Facebook , YouTube, chat rooms, its own blog, videotaped press releases, Flickr photos and a still-growing ... and more