Production Blog Reviews

For Social’s Sake: Managing A Brand With Socialized Communications – Forbes

Posted by cgseo under Social Media

Association of Online Publishers (AOP) (press release) For Social's Sake: Managing A Brand With Socialized Communications Forbes Thus in addition to promoting itself in worthy publications, a brand must have a strategic digital marketing strategy, a solid list of target--and often ... Free webinars on the Best Practices for Social Media Marketing I-Newswire.com (press release) Smart Marketing for 2010 – Testing Social Media Milwaukee Small Business Times Is SMO (Social Media Optimization) The New SEO? Fast Company WebWorkerDaily (blog)

How Do You Resell Your Employees

Posted by cgseo under Social Media

Share How Do You Resell Your Employees This content from: Duct Tape Marketing People come to work at your place, you hire for fit, teach them the core value and functions of the job, generally get them fired up for a while and then what? It’s a tough question, but one that is vitally important when it comes to marketing because happy, engaged, sold employees make far better brand advocates than the opposite. In doing some research on referable companies for my new book The Referral Engine , I came across a policy used by the online shoe and clothing retailer Zappos . When Zappos makes a hire, no matter the department, they go through a training class that includes spending time answering customer call center inquiries. (That’s the job that the bulk of Zappos employees fill.) At the end of their training period they are made an offer to quit. They are told they will be paid for the training period + $2,000 if they want to quit. I spoke with Zappos CEO Tony Hsieh recently and he told me that initially they put this in place to weed out people that weren’t ultimately committed to the Zappos way of serving customers, but what they found was the more valuable attribute was the impact it had on the people that stayed. (By the way, few take them up on the offer.) People that turn down the $2,000, an amount that is over two weeks pay for typical call center job, go home over the weekend and think long and hard about why they want to stay. The net effect is that they resell themselves on making a commitment to the job at Zappos. (If you’re a blogger and want a free review copy of Tony’s book Delivering Happiness , due out in June, apply here .) I don’t know that I have a host of answers for what or how you should attack this one, I just know it will pay off if you do. Share your ideas for reselling your employees. How do you do it? Image credit: charlie llewellin Related Posts: 5 Ways to Make Culture a Marketing Strategy Small Business Speaker Series at CES 5 Ways to Make Next Year Your Best Yet Making Ideas Happen Why would someone come to work for you? Powered by Contextual Related Posts Like this post? Share it with others

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How Do You Resell Your Employees

Come Meet Me on the Road

Posted by cgseo under Social Media

Come Meet Me on the Road This content from: Duct Tape Marketing I read Jack Kerouac’s On The Road back in high school and I like it so much I’ve got a copy on my Kindle, er, iPad, just so I can grab a few pages any time I get a hankering for the road. I’ve got quite a few live, public and on the road events coming up over the next few months so I thought I would share some here in hopes that I can meet a few of my readers. (Some of the attendees at these events are getting advance copies of my new book The Referral Engine , out May 13th, but don’t tell anyone.) April 27th – Vancouver BC – Duct Tape Marketing Coach Live Discovery Session – http://bit.ly/dtmvancouver April 29th – Seattle WA – Master Builder’s Association Marketing Bootcamp – http://www.dtmwashington.com May 5th – Austin TX – Moxie Marketing and St Edward’s U – http://www.smallbizmarketingpro.com/ May 6th – Online – Marketing Profs – Social Goes Local Seminar – http://www.marketingprofs.com/marketing/online-seminars May 6th – Dallas TX – Social Media Club of Dallas – http://smcdallas08.eventbrite.com/ May 7th – Dallas TX – Duct Tape Marketing Coach Live Discover Session – http://bit.ly/dtmdallas May 8th – Dallas TX – eBay on Location – http://www.ebayonlocationevents.com/events/dallas “The air was soft, the stars so fine, the promise of every cobbled alley so great, that I thought I was in a dream.” – Jack Kerouac, On the Road Related Posts: Duct Tape Road Trips Duct Tape Marketing Authorized Coach Ranks Grow Again Is eBay a Small Business Marketing Tool? On the Road with Duct Tape Marketing Free Random Twitter Follower Winner Powered by Contextual Related Posts Like this post? Share it with others

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The Art of Self-Marketing Online – U.S. News & World Report

Posted by cgseo under Social Media

The Art of Self- Marketing Online U.S. News & World Report For younger folks who grew up in the age of Facebook , YouTube, MySpace, and—more recently—LinkedIn and Twitter, becoming a social media maven is easier. ... and more

SAS Seeks to Improve Data Mining of Social Media – New York Times (blog)

Posted by cgseo under Social Media

Earthtimes (press release) SAS Seeks to Improve Data Mining of Social Media New York Times (blog) No one doubts that social media – all the stuff on Facebook , Twitter and other online forums – provides a rich lode of user sentiment that ... SAS® Social Media Analytics Takes Social Media Marketing to the Enterprise EON: Enhanced Online News (press release) SAS Honors Customers' Innovative Use of SAS® Business Analytics Business Wire (press release) all 39 news articles