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Microsoft Outlook 2010 Will Make Social Media Mainstream

Posted by cgseo under Social Media

Share Microsoft Outlook 2010 Will Make Social Media Mainstream This content from: Duct Tape Marketing For many readers of this blog social media is mainstream, but I travel the highways and byways of this country and experience first hand in my workshops and presentations the amount of folks that “just don’t get” social media. I think they’ve heard the hype and know they should get it, but it still feels a bit foreign and geeky at best and downright silly at worst. Microsoft Office 2010 , in beta release now, may change the game on social media and turn participation into email plumbing. The MS Outlook 2010 blog reveals the new features that led me to this conclusion. (Although in stunningly Microsoft fashion the first bit of info on the page deals with a crash report update.) Here’s the deal – depending upon who you ask, Microsoft Outlook, including Exchange, powers somewhere around 65% of enterprise email and probably more than that when it comes to the small business desktop. GMail and other SaaS tools have begun to eat away at this margin, but many a computer user sees the Internet through the eyes of MS Outlook. This post isn’t a plug for MS Office, I haven’t downloaded or tested the new version yet, it’s simply an explanation of the impact I see this new release ultimately having. In November 2009, Microsoft announced both the beta of Microsoft Office 2010 as well as the Outlook Social Connector . The Outlook Social Connector brings together communications history, contact information, and professional and social networking information into the Outlook experience. As of today, the beta release includes connection plans that give users the ability to add LinkedIn, Facebook and MySpace interaction, giving every Outlook user the ability to enjoy the benefits of social media without any effort. This will get millions hooked and participating as simply a form of enhanced email – social media participation will become email plumbing and that will make it ubiquitous. Here’s a list of activities, from MS site, that you can do inside Outlook 2010 when it comes to LinkedIn for Outlook Connect to your LinkedIn account to view your colleagues’ status updates and photos next to an e-mail message they sent you. Your colleagues’ latest contact information from LinkedIn automatically updates his or her Outlook contact. Whenever someone changes a phone number, e-mail address, or other contact details, it’s automatically updated in Outlook — you are always up to date. Synchronize your mobile phone with Outlook to stay up-to-date — you don’t have to worry about keeping track of new phone numbers and contact info — contacts’ information from the Web is synchronized to your mobile phone. Grow your professional network directly from within your Inbox — add colleagues with one click. I’ve been preaching the merits of hacking together this kind of integration in your social media system for some time, but now anyone, whether they want to or not, will almost automatically have is handed to them. Combine this with Office 2010 Web Services version in the cloud and Office for Mac 2011 to include Outlook and you may see Microsoft regain some footing. To recap, here is what you can do today to get started with the Outlook Social Connector. Download the Office 2010 Beta at www.Office.com/beta Update to the latest version of the Outlook Social Connector using the instructions on the Microsoft Download Center . Get the LinkedIn download for the Outlook Social Connector at www.LinkedIn.com/outlook . Related Posts: Designing HTML Email for Webmail Apps Give Zoho Credit for Being Aggressive The Businesscardless Office The Crowd Spoke and Was Heard Office Live Will Turn Some Heads Powered by Contextual Related Posts Like this post? Share it with others

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Microsoft Outlook 2010 Will Make Social Media Mainstream

Join the Mobile Webinar Win an HP iPAQ Glisten

Posted by admin under Social Media

Join the Mobile Webinar Win an HP iPAQ Glisten This content from: Duct Tape Marketing Join me for a free web panel discussion – Mobile Marketing for Small Business – February 18th at Noon CST – Register here for Feb 18 Mobile Marketing Event As mobile devices evolve to powerful hand held computers, smart marketers are embracing this evolution with mobile centric marketing initiatives. Everything about your marketing online and offline must begin to consider that entire market segments use the mobile device to find everything from food to legal services locally and abroad. One lucky attendee will be chosen at random to win a HP iPAQ Glisten , a modern, feature-rich 3G world phone that meets the increasing demands of today’s mobile professionals. (does not include activation or AT&T service) Join me with a special expert panel, Feb 18th at Noon CST as we discuss: Ways to get your business ready for mobile shoppers How to market through Text and SMS campaigns How to make your web site mobile browser friendly Integrating mobile technologies into your offline efforts GoToWebinar is the presenting sponsor of this Duct Tape Marketing webinar. Related Posts: Facebook Webinar Recording and Resources Free Live Training Mobile Marketing for Small Business Six Pixels with Mitch Joel Facebook App Makes It Easy to Add Content Analytics from a Really Smart Guy Powered by Contextual Related Posts Like this post? Share it with others

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Join the Mobile Webinar Win an HP iPAQ Glisten

Facebook Zero: To Get More of Your Data Dollars, Social Networking Takes a Cue … – Fast Company

Posted by cgseo under Social Media

Reuters UK (blog) Facebook Zero: To Get More of Your Data Dollars, Social Networking Takes a Cue ... Fast Company But there's actually some subtle marketing going on here. Died-in-the wool Facebook addicts may be tempted to switch to a different carrier that offers ... Facebook Mobile Tops 100 Million Users MarketingProfs.com (subscription) all 79 news articles

Free Live Training Mobile Marketing for Small Business

Posted by cgseo under Social Media, Web Marketing

Share Free Live Training Mobile Marketing for Small Business This content from: Duct Tape Marketing You know mobile is the hottest marketing tactic going right now. Maybe you don’t feel it yet, maybe you’re not sure if it’s really time to get on board or not. Join me for a free web panel discussion – Mobile Marketing for Small Business – February 18th at Noon CST – Register here for Feb 18 Mobile Marketing Event As mobile devices evolve to powerful hand held computers, smart marketers are embracing this evolution with mobile centric marketing initiatives. Everything about your marketing online and offline must begin to consider that entire market segments use the mobile device to find everything from food to legal services locally and abroad. Join me with a special expert panel, Feb 18th at Noon CST as we discuss: Ways to get your business ready for mobile shoppers How to market through Text and SMS campaigns How to make your web site mobile browser friendly Integrating mobile technologies into your offline efforts Panelists include: Kim Dushinski Dushinski is the author of the Mobile Marketing Handbook . As an advocate for smart, effective mobile marketing Kim leads workshops and speaks internationally about how to profit with mobile. In 2008 she was a System Seminar faculty member, received rave reviews and was invited back in 2009 as the only mobile-focused speaker at this cutting edge conference. She was the featured speaker for the Houston chapter of the American Advertising Federation and at the first Thin Air Summit. Shane Neman Shane Neman founder and CEO of premier Mass SMS and Group Text Messaging service EzTexting.com , Shane Neman has brought his entrepreneurial ambition to the sphere of mobile marketing. Under Neman’s leadership, Ez Texting now sends more than 120 million text messages per year on behalf of over 50,000 clients across the nation for a multitude of purposes. Igor Faletski Igor Faletski is the CEO of Mobify , a service that makes websites mobile-friendly. With Mobify, anyone with basic web design skills can quickly create a mobile version from elements of their existing site. Founded in 2007, Mobify is powering mobile for SPIN, BoingBoing, Smashing Magazine and top US fashion retailers. Mobify is based in Vancouver, Canada. Register here for Feb 18 Mobile Marketing Event This webinar is presented by GoToWebinar as part one of a three part series Related Posts: Join the Mobile Webinar Win an HP iPAQ Glisten A Mobile Marketing Primer R U Collecting Mobile Phone Numbers Yet? Mobile friendly blogs the easy way The Mobile Phone as a Local Marketing Tool Powered by Contextual Related Posts Like this post? Share it with others

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Mobile Internet Market to Eclipse Desktop Internet

Posted by admin under Social Media

Sounds like a sensationalistic headline, but if you read Morgan Stanley’s latest series of reports on the Mobile Internet, you’ll walk away with the same impression.

Morgan Stanley’s global technology and telecom analysts documented the rapidly changing mobile Internet market to provide a framework for emerging trends and direction.

To set the stage, Morgan Stanley forecasts that the mobile Internet market will be at least 2x the size of desktop Internet when comparing Internet users to mobile subscribers.

According to the report, Apple’s iTunes + iPhone/Touch ecosystem has created what “may prove to be the fastest ramping and most disruptive technology product / service launch the world has ever seen.”

For marketers, Apple has reset the market by empowering brands and developers to mine an entirely new channel to reach existing and potential customers, advocates, and influencers. You can expect to see brands increasingly exploiting popular apps as well as creating branded experiences in the Apple, Android and eventually in the Microsoft, BlackBerry, and Palm platforms as well. VW’s launch of its new GTI exclusively on the iPhone and iPod Touch as an app was as groundbreaking as it was telling.

Morgan Stanley also predicts that smartphones will out-ship the global notebook + netbook market in 2010E. And, smartphones will also out-ship the global PC market (notebook + netbook + desktop) by 2012E. Driven primarily by 3G and a rich ecosystem of anytime, anywhere wireless capabilities, many consumers are finding their mobile online activity rise dramatically due 24×7 access to ‘cloud-based’ content and applications.

In reviewing the report, it appears that consumer usage of wireless data (including video + images + content + communications) continues to grow rapidly and this growth is expected to run its course for the foreseeable future. In addition, Morgan Stanley sees three platforms demonstrating especially strong momentum that combines consumer and developer adoption and interest.

1) Facebook (which is increasingly becoming a desktop + mobile communications hub);

2) Mobile (clearly led by Apple’s iPhone / iTouch / iTunes ecosystem)

3) The web (as online usage of products / services continue to gain share vs. offline counterparts and growing wireless usage expands market opportunities).

Social Networking Drives Growth

According to the report, Facebook represents the potential to serve as a communication platform and engine. With the smartphone, Facebook becomes a unified communications and multimedia creation tool and network that fits in your pocket and goes with you anywhere you go. While it already connects over 350 million users, Facebook’s market leaderships will extend as more consumers embrace more powerful mobile devices with video, photo, and high-speed wireless access. Also mentioned, and quite an interesting opportunity if you think about it, Facebook will offer easy and compelling voice and video chat functions and those capabilities will connect mobile and desktop users in new mediums and introduce new capabilities in the process.

Morgan Stanley views Facebook and Apple driving independent yet overlapping platforms that are forcing innovation in social and mobile connectivity and communications. Essentially, they are driving growth and ingenuity for one another while setting the stage for a new era of social networking.

Geo-Local and Augmented Reality

Similar to the recent Forrester report containing 2010 predictions for social computing, Morgan Stanley excluded Geo-local applications such as Loopt, FourSquare, and Gowalla as well as the bevy of Augmented Reality apps that are rolling out at an increasing pace.

Mobile does indeed symbolize the future of communication and collaboration, representing one-third of The Golden Triangle.

In addition, social and real-time (plus geo-local and augmented reality) applications will only fuel adoption and innovation, creating a bridge between online and offline interaction. Most important, the fusion of these technologies will fundamentally change how we communicate with one another as well as how we purchase products and services. Mobile Internet combined with geo-local and augmented reality applications and networks just may represent the last-mile in the ever-elusive local advertising and marketing markets.

Other key takeaways include:

Material wealth creation / destruction should surpass earlier computing cycles. The mobile Internet cycle, the 5th cycle in 50 years, is just starting. Winners in each cycle often create more market capitalization than in the last. New winners emerge, some incumbents survive – or thrive – while many past winners falter.

The mobile Internet is ramping faster than desktop Internet did, and Morgan Stanley believes more users may connect to the Internet via mobile devices than desktop PCs within five years.

Five IP-based products / services are growing / converging and providing the underpinnings for dramatic growth in mobile Internet usage – 3G adoption + social networking + video + VoIP + impressive mobile devices.

Massive mobile data growth is driving transitions for carriers and equipment providers.

Emerging markets have material potential for mobile Internet user growth. Low penetration of fixed-line telephone and already vibrant mobile value-added services mean that for many EM users and SMEs, the Internet will be mobile.

Read the Full Reports

The Mobile Internet Report Setup – 92-slide presentation
The Mobile Internet Report Key Themes – 659 slide presentation
The Mobile Internet Report – 424 page report

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