Production Blog Reviews

Weekend Favs April Twenty-Four

Posted by cgseo under Social Media

Weekend Favs April Twenty-Four This content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr. Image credit: k1llYRid0ls Good stuff I found this week: Keynote for iPad : Best practices for creating a presentation on a Mac for use on an iPad. Keynote pros will quickly learn that there are a few things you need to do a bit differently when designing a presentation for the iPad. Facebook Open Graph : The Definitive Guide For Publishers, Users and Competitors. So, what does it all mean – anybody’s guess for now. Facebook Connect WordPress Plugin – Adds the new Open Graph Social Plugins (New!), like, activity and recommendations Related Posts: Weekend Favs April Seventeen Weekend Favs April Ten Weekend Favs April Three Weekend Favs March Thirteen Weekend Favs November Twenty-nine Powered by Contextual Related Posts Like this post? Share it with others

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Weekend Favs April Twenty-Four

Social Networks are Touchpoints for Customer Acquisition and Retention

Posted by cgseo under Social Media

Touchpoints serve as the point of contact between a buyer and a seller. As the race to socialize commerce escalates, these touchpoints represent the nodes that define the human network , connecting people across the social Web and uniting them around common interests, themes, and movements. While the technology to connect buyers and sellers on the social Web is universal, the architecture for true engagement is antiquated. Customers are flocking to the social web to not only connect with friends, family, and peers, but also the brands that attract their attention. However, there is a tremendous disconnect between the volume of potential customers and the brands who truly understand how to find and more importantly, how to establish mutually beneficial connections with them. The roadblocks that contribute to the absence of traffic on the bridges built between consumers and brands are trivial once brands understand the dynamics of social engineering and the allure of content in order to stimulate transactions. Everything starts with an acute awareness of where existing and potential customers are discovering and sharing information today combined with a genuine appreciation for what moves them. The moment we have the insight necessary where to construct our presences, we can then engage with influencers, peers, and consumers based on a transparent foundation of contributing value, direction and resolution to each interaction. According to research conducted by ForeSee, the opportunity for online retailers is profound. In the 2010 Social Media Report , ForeSee observed that 60% of online shoppers already use social media sites and networks regularly. And, 56% of those online shoppers friend or follow retailers, but they can only do so, if the retailer is actively engaging within those networks. The study found that only one-fourth of the top 100 e-tailers (e-retailers) has yet to create a Facebook page. ForeSee found that of all the social networks frequented by online shoppers, Facebook consistently earned the top spot. 56% of online shoppers frequented Facebook, followed by YouTube at 22%. MySpace, believe it or not, ranked third with 15% and actually edged out Twitter by 4%. However, pay attention to the real opportunity. While existing users are important, over 30% reported that they do not use social sites…at least not yet. If only 25% of the top 100 online retailers maintains a Facebook page and with Facebook ranking as the most active network among online shoppers, the following data should be more than enough to change 2010 marketing plans posthaste. Over 60% of consumers follow one-to-five brands online with another 21% following six-to-ten.  10% actually reported following 11-20 brands and 8% stated that they follow over 20 of their favorite products and services. What motivates them? Affinity and allegiance are of course among reasons for following brands, but as documented late last year, consumers are also motivated by receiving invitations for events, special offers or promotions. For those skeptics who have yet to allocate funds and resources to engaging customers and prospects in social networks, perhaps this information will erode suspicion. Your customers ultimately will engage with their favorite brands where and when possible, but eventually, your absence will eventually contribute to the insignificance of the brand as competitors will ultimately step in and capture the attention and loyalty of the very people you need to reach. This research is testament to the rapid evolution of customer acquisition, retention, as well as defining the new landscape for advocacy. Connect with Brian Solis on Twitter , LinkedIn , Tumblr , Google Buzz , Facebook — Please consider reading my brand new book , Enga ge ! — Get Putting the Public Back in Public Relations and The Conversation Prism : — Image Credit: Shutterstock

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Social Networks are Touchpoints for Customer Acquisition and Retention

Weekend Favs March Twenty Seven

Posted by cgseo under Social Media

Share Weekend Favs March Twenty Seven This content from: Duct Tape Marketing I have a weekend routine where I share a handful of favorite things I tripped upon online this week. I usually post about three and don’t go into much detail, but suggest you check them out. The image featured in the post is a favorite creative commons image on Flickr. Image credit: Good stuff I found this week: Firefox Personas – A new way to add branding and personality to the Firefox browser. You can pick one or create your own. Prezi – A very cool and totally new way to create and present ideas online. Your entire presentation goes on one large canvas so you can flip around, add ideas and relationships on the fly, and zoom in on detailed parts of any idea. Clickdensity – Heat map and web site usibility toolkit Related Posts: Weekend Favs February Twenty Weekend Favs February Twenty Seven Weekend Favs March Thirteen Weekend Favs March Six Weekend Favs March Twenty Powered by Contextual Related Posts Like this post? Share it with others

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Weekend Favs March Twenty Seven

Weekend Favs March Twenty

Posted by cgseo under Social Media

Share Weekend Favs March Twenty This content from: Duct Tape Marketing I have a weekend routine where I share a handful of favorite things I tripped upon online this week. I usually post about three and don’t go into much detail, but suggest you check them out. Wordle Image of yesterday’s blog post on PR – Click to enlarge Cool stuff I found this week: Slide Rocket – Online presentation tool that allows you to create, manage, share and measure interaction. Lots of social media features built in as well. Wordle – Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can simply paste a blog post URL into Wordle and produce the cloud. Prova.fm – Crowdsourced advertising design. This service allows you to create design competitions for your next print, radio or video ad. Related Posts: Weekend Favs March Six Weekend Favs March Thirteen Weekend Favs February Twenty Weekend Favs February Twenty Seven Weekend Favs June Twenty-one Powered by Contextual Related Posts Like this post? Share it with others

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Weekend Favs March Twenty

US Census Fail – MediaPost Publications

Posted by cgseo under Social Media

US Census Fail MediaPost Publications It has fewer than 3000 Twitter followers and 14900 friends on Facebook . Are you kidding me? A grilled cheese sandwich with the image of the Virgin Mary has ... and more