Production Blog Reviews

Follow-up Is the Momentum Building Power Tool

Posted by cgseo under Social Media

Share Follow-up Is the Momentum Building Power Tool This content from: Duct Tape Marketing Woody Allen was attributed with the quote – “eighty percent of success is showing up” but I would add that in marketing it’s all about following up. Most marketers get that at the most basic level – you send out a mailing, someone asks for more information, and you jump on the phone and try to sell them something. That’s not really what I’m talking about when it comes to follow-up. Follow-up is a mindset that must pervade every process and touch every constituent group in your business. Consistent communication by virtue of relevant follow-up is more of a way of life than a tactic. Below are some ways that you can take you follow-up to the next level. With Prospects Use autoresponders to send a series of emails or snail mails to prospects over time. This is fine way to stay top of mind and continue to build trust. Several email services such as SwiftPage and Infusionsoft can change the path of emails based on the recipient’s action so you can deliver the right information. Connect your prospects into your CRM software and add their social media activity. Few things allow you to start connecting faster than follow-up that’s informed. Don’t forget to connect with these same prospects in networks such as Facebook and LinkedIn With Customers Create an autoresonder email series that provides additional training for products and services purchased. Follow up with additional company information in the form of an orientation package Create a follow-up process that allows you to assess with your customer the results you were able to bring Bring small groups of customers together to allow them to network and discuss business challenges Send handwritten notes of thanks to every customer With Referrals A referred lead is a special lead. Design a follow-up process specifically for referred leads. Let them know they are special, make them a special deal or referral gift. They will remember this process when they become a referral source too. With Referral Sources Follow-up to show your appreciation to anyone that sends a referral your way. You can even created tiered responses – movie tickets for a referred lead, giant bouquet for a lead that becomes a client Use the moment that a client tells you about a referral as way to follow-up and ask for a testimonial Follow up with your referral sources by communicating how a referred lead turned out, if it was the right kind of referral, the results they helped their friend get because they referred them. This is what keeps the referral tap flowing and underscores your emphasis on results. With Suppliers Create a communication vehicle to keep your suppliers and vendors in the loop about what’s going on at your business. I’m amazed at how often this can turn up opportunities and referrals. With Staff Add a process that forces you to conduct all hands follow-up (training) that keeps your staff involved in the marketing strategy, tactics, message and results. This once a month or once a quarter event can be the best team building follow-up process you could ever create. Set-up training auto responders that supplement your standard training routines. So, what kinds of follow-up could you add? Image credit: quinn.anya Related Posts: Now That's a Lead of a Different Color Design and Operate a Referral System The Ultimate Referral System in 7 Steps Design and Operate a Referral System - part 2 The Highly Engaged Referral Powered by Contextual Related Posts Like this post? Share it with others

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Follow-up Is the Momentum Building Power Tool

Fort Worth Marketing Firm Launches Fan Page Customization – PRLog.Org (press release)

Posted by cgseo under Social Media

Fort Worth Marketing Firm Launches Fan Page Customization PRLog.Org (press release) ... social networking site Facebook, businesses and organizations have started paying more attention to their Facebook marketing and communication strategy. ...

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Fort Worth Marketing Firm Launches Fan Page Customization - PRLog.Org (press release)

Social Networks are Touchpoints for Customer Acquisition and Retention

Posted by cgseo under Social Media

Touchpoints serve as the point of contact between a buyer and a seller. As the race to socialize commerce escalates, these touchpoints represent the nodes that define the human network , connecting people across the social Web and uniting them around common interests, themes, and movements. While the technology to connect buyers and sellers on the social Web is universal, the architecture for true engagement is antiquated. Customers are flocking to the social web to not only connect with friends, family, and peers, but also the brands that attract their attention. However, there is a tremendous disconnect between the volume of potential customers and the brands who truly understand how to find and more importantly, how to establish mutually beneficial connections with them. The roadblocks that contribute to the absence of traffic on the bridges built between consumers and brands are trivial once brands understand the dynamics of social engineering and the allure of content in order to stimulate transactions. Everything starts with an acute awareness of where existing and potential customers are discovering and sharing information today combined with a genuine appreciation for what moves them. The moment we have the insight necessary where to construct our presences, we can then engage with influencers, peers, and consumers based on a transparent foundation of contributing value, direction and resolution to each interaction. According to research conducted by ForeSee, the opportunity for online retailers is profound. In the 2010 Social Media Report , ForeSee observed that 60% of online shoppers already use social media sites and networks regularly. And, 56% of those online shoppers friend or follow retailers, but they can only do so, if the retailer is actively engaging within those networks. The study found that only one-fourth of the top 100 e-tailers (e-retailers) has yet to create a Facebook page. ForeSee found that of all the social networks frequented by online shoppers, Facebook consistently earned the top spot. 56% of online shoppers frequented Facebook, followed by YouTube at 22%. MySpace, believe it or not, ranked third with 15% and actually edged out Twitter by 4%. However, pay attention to the real opportunity. While existing users are important, over 30% reported that they do not use social sites…at least not yet. If only 25% of the top 100 online retailers maintains a Facebook page and with Facebook ranking as the most active network among online shoppers, the following data should be more than enough to change 2010 marketing plans posthaste. Over 60% of consumers follow one-to-five brands online with another 21% following six-to-ten.  10% actually reported following 11-20 brands and 8% stated that they follow over 20 of their favorite products and services. What motivates them? Affinity and allegiance are of course among reasons for following brands, but as documented late last year, consumers are also motivated by receiving invitations for events, special offers or promotions. For those skeptics who have yet to allocate funds and resources to engaging customers and prospects in social networks, perhaps this information will erode suspicion. Your customers ultimately will engage with their favorite brands where and when possible, but eventually, your absence will eventually contribute to the insignificance of the brand as competitors will ultimately step in and capture the attention and loyalty of the very people you need to reach. This research is testament to the rapid evolution of customer acquisition, retention, as well as defining the new landscape for advocacy. Connect with Brian Solis on Twitter , LinkedIn , Tumblr , Google Buzz , Facebook — Please consider reading my brand new book , Enga ge ! — Get Putting the Public Back in Public Relations and The Conversation Prism : — Image Credit: Shutterstock

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Social Networks are Touchpoints for Customer Acquisition and Retention

Facebook Chiropractic Marketing Tips – Ergo Necessities

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Facebook Chiropractic Marketing Tips Ergo Necessities Matthew Loop DC Facebook chiropractic marketing Facebook Marketing for Chiropractors chiropractic Facebook marketing chiropractic marketing dcincome social ... Chiropractic Internet Marketing Get New Patients From The Internet Dr James ... Ergo Necessities all 68 news articles

Moving Under the Social Media Umbrella

Posted by cgseo under Social Media

Share Moving Under the Social Media Umbrella This content from: Duct Tape Marketing Big companies have rushed head long into the social media space creating social media departments and titles like Social Media Strategist, Community Manager, and Director of Conversation. You know, I’ve never been very big on job titles, but I also think stuffing social media participation into a department or job function limits the way organizations should be thinking about social media. On the other hand small businesses seem fixated on figuring out if Facebook is a more valuable play than LinkedIn – again missing what’s going on all around them. Perhaps in the beginning the new set of social tools dictated some restructuring and scrambling as people were trying to figure out what to make of this new space, but a funny thing happened on the way to those discoveries. Social media behavior just sort of poured into every corner of the business, regardless of size. The notion of social media as behavior suggests that you simply can’t contain it to a department, an activity, something more to do, even if you try. Social media activity has proven its value as a way to create awareness, trust, leads, opportunities, content, customers, employees, service, referrals, collaboration and communication in its multiple forms. Social media is an umbrella behavior that has life in some form in every department. (Hint to PR and social media consulting firms this is how you should position your work.) It might be safe to suggest that marketing has this same sort of pervasive reach and that it is the rightful home for social media integration, but there’s something less tangible, yet more pervasive about this evolving business behavior that feels more like business strategy. So, instead of planning that suggests lists of social media tactics it might be more appropriate to simply start asking – how will we be more social? How will we use social behavior to change our business, our customers, our people, our community, and our industry? Related Posts: Small Businesses Will Simply Become More Naturally Social Your social media strategy Social Media Infecting Every Aspect of Business Social Media Is a Tool, It's Not a Religion The Definition of Social Media Powered by Contextual Related Posts Like this post? Share it with others

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Moving Under the Social Media Umbrella