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Twitter, Facebook Leading Social Media Marketing Tools – Marketing Vox News

cgseo — Mon, 26 Apr 2010 17:24:55 +0000

Gadgetrepublic Twitter, Facebook Leading Social Media Marketing Tools Marketing Vox News For those just getting underway with social media marketing , Facebook is ranked as their number one choice (80%), followed by Twitter (71%) and LinkedIn ... Just being on Facebook isn't social marketing North Bay Business Journal Social Media Tools: Do They Deliver? No Jitter (blog) What to Do With Social Media ClickZ News iMedia Connection

The Future of Marketing Starts with Publishing Part 1

cgseo — Mon, 26 Apr 2010 11:37:39 +0000

I recently called for businesses to broaden their perspective of Social Media from an experimental stage of acting and reacting, to one of learning and leading through intelligence, participation, and also publishing. Creating social profiles and broadcasting tweets and status updates is elementary, whereas creating a meaningful presence through the development and dissemination of remarkable content is judicious. What lies ahead is an inflection point in the maturation of social media, publishing, marketing and communications. And, it all begins with the realization and the corresponding actions that businesses must become media in order to earn greater relevance and ultimately thought leadership within their respective markets. Every Company is a Media Company: EC=MC Good friend Tom Foremski is leading a powerful movement to rally companies towards a new media (r)evolution. As he has so astutely observed, every company is a media company or EC=MC : Every company is a media company because every company publishes to its customers, its staff, its neighbors, its communities. It doesn’t matter if a company makes diapers or steel girders, it must also be a media company and know how to use all the media technologies at its disposal. While this has always been true to some extent, it is even more important today, because our media technologies have become so much more powerful. It is no longer a one-way broadcast medium, everyone now has access to an online printing press that can potentially reach tens of millions of people. Indeed, the future of marketing starts with publishing, and as such, brands must contribute to the evolution of social media in order to truly socialize media and galvanize communities to create more informed and active markets. While traditional mass marketing doesn’t vanish, the customary intermediaries whom we relied upon to broadly circulate our messages and intentions are now only part of the media cycle. With the proliferation of social networks and the channels they’ve constructed between people, social graphs are forming dedicated audiences willfully connected through context and interest. Businesses can now weave social graphs of their own through the creation of social presences within the communities where customers, prospects and those who influence them, are actively sharing, consuming, and seeking relevant content and information. While many companies are just now realizing the immediate benefits of social participation and engagement, the rewards are far richer than the accumulation of followers or fans. Time and attention are precious commodities and therefore require thoughtful commentary, involvement, contribution, and programming to spark actions and reactions and concurrently earn two-way alliances that ultimately form the relationships businesses need to cultivate communities and also inspire advocacy. Social Objects are Conversational Catalysts In Web 1.0, it was said that content was king. In social media, one could argue that context is now king, supported by a royal court of content producers and connectors united by a common desire to share information with purpose and utility. In social media, content and context are packaged as social objects and they serve as the catalysts for conversation, intelligence, and sharing, and hopefully, word of mouth. Essentially, social objects are the thoughtful blog posts we publish, the relevant updates we Tweet, the helpful tips we leave for others when they check-in, the useful videos we broadcast, the telling pictures we post, the constructive comments we voice, as well as every other pertinent message we syndicate throughout the statusphere . Newton’s third law of motion states that every action has a reaction equal in magnitude and opposite in direction. With every social object we introduce, we merit an entitled response, which either validates or discredits the strategy and work that introduced and propelled our content online. The cause and effect of our objective and outcome are dictated by our mission and purpose. Social objects represent the voice, personality, and design of brands and also reflect the culture and virtues we hope to embody and convey. As a result, social objects can trigger the creation and proliferation of earned media, user-generated content that fortifies and spreads our story to each respective social network and enlivens interaction among desirable social graphs. The goal is to incite reactions that potentially further the social effect. Social Objects can take the form of a myriad of other conversation catalysts including… Earned media is the result of our owned, paid, and participatory media programs and is reflected in the blog posts, tweets, status updates, comments, and ultimately actions of our consumers, peers, and influencers. Earned media is ideally linked to owned media campaigns as well as proactive initiatives that attempt to incite viral and word of mouth activity. Owned Media – media that is essentially, controlled by the brand. Owned objects are social objects produced by the company and introduced to each network in a variety of formats, text, video, audio, experiences, etc. Paid Media represents the visibility we purchase, such as display ads, paid search, and sponsorships. When paired with owned and earned media programs, paid media serves as a hub for complementing, reinforcing, and polishing brand voice, directives, mission, and stature. While many argue over the future and fate of advertising, what’s clear is that online paid presences can benefit initiatives where action and experiences are defined and promoted through the click path. Participatory Media – Representing an extension of earned and owned media, participatory media takes the shape of a hosted hub where brand representatives and our communities can interact and collaborate. Go-to examples usually include Dell’s IdeaStorm and Starbuck’s “My Idea” network which resemble branded wikis designed to elicit responses, dictate direction, establish community-focused governances, etc. Participatory media equalizes the balance of power, providing a dedicated platform the gives voice to the consumer and a channel for their ideas to trigger transformation or change. Sponsored Media - This new category fuses owned, paid, and earned media. Sponsored media is one that is championed by companies such as Izea , MyLikes , Ad.ly , Twittad , among others and is creating a new medium for packaging messages through trusted voices within highly visible and social channels. Sponsored media can take the form of paid tweets, blog posts, appearances, and featured objects on targeted profiles. And, whether you agree or disagree with the idea, the reality is that they work and they seem to benefit all parties involved, from brand to paid affiliates to their communities Businesses are presented with a unique moment in time through interactive technologies to directly capture the attention of their audiences and ultimately stakeholders, through the creation, propagation, and connection of these social objects. However, access to new, expansive, and dynamic platforms does not guarantee our ability to earn and captivate audiences. Our ability to connect and reconnect is driven by our understanding of the unique needs and requirements of those consumers defining our markets and our mastery of the tools and services that form parallel contextual networks. Connect with Brian Solis on Twitter , LinkedIn , Tumblr , Google Buzz , Facebook — Please consider reading my new book , Engage ! — Get Putting the Public Back in Public Relations and The Conversation Prism : — Image Credit: Shutterstock Article originally posted at HubSpot

Just being on Facebook isn’t social marketing – North Bay Business Journal

cgseo — Mon, 26 Apr 2010 08:26:09 +0000

Just being on Facebook isn't social marketing North Bay Business Journal NORTH BAY – Most companies today feel like they just have to have a Facebook page, a Twitter account, ...

Facebook Marketing With Change Your 9-to-5 Life – OfficialWire

cgseo — Sat, 24 Apr 2010 08:46:54 +0000

Facebook Marketing With Change Your 9-to-5 Life OfficialWire Social media marketing company uSocial have added a brand new Facebook marketing service to their wildly popular roster of social media marketing services. ... The Easiest Way To Get More Facebook Fans Is At Your Fingertips OfficialWire Expand Your Business With New Internet Marketing Service OfficialWire Video Marketing : Simply The Best Way To Give Your Business A Boost OfficialWire OfficialWire

Barack Obama’s Social Media Lessons For Business – MSMDC News (blog)

cgseo — Sat, 24 Apr 2010 00:04:23 +0000

Globe and Mail Barack Obama's Social Media Lessons For Business MSMDC News (blog) ... a better understanding of Internet marketing . The workbook provides great insight on how to effectively utilize many well known sites such as Facebook , ... Social Media Marketing 101 For Real Estate Investors Stock Markets Review Social Moves Into Search Marketing's Space Mediapost.com Twitter vs. Facebook : Social Media Marketing Mobile Strategy Study Online PR News (press release) Entrepreneur

Did You Know You Can Buy Facebook Fans? – TransWorldNews (press release)

cgseo — Fri, 23 Apr 2010 13:24:42 +0000

Did You Know You Can Buy Facebook Fans? TransWorldNews (press release) If you are searching for a new way to improve your business' bottom line, look no further than Facebook . Facebook marketing is the answer to your troubles. ... New Facebook Marketing Service Is The Best Of Both Worlds OfficialWire It's Never Been Easier to Get More Facebook Fans TransWorldNews (press release) The Straight Truth About Facebook Marketing OfficialWire OfficialWire

Insurance Marketers: Traditional Tools Passé in Favor of Social Networking Tools – Insurance Networking News

cgseo — Thu, 22 Apr 2010 16:50:55 +0000

Penn Olson (blog) Insurance Marketers: Traditional Tools Passé in Favor of Social Networking Tools Insurance Networking News ... via the Yellow Pages and other conventional marketing tools has been rendered ineffective as insurers attract customers using LinkedIn, Facebook . ... Social Networking For Business Seminar Sponsored By The CT Farm Bureau Hartford Courant LinkedIn Increases Social Sharing Options Small Business Trends Companies cracking down on Facebook , Twitter in the workplace Montreal Gazette all 24 news articles

Duct Tape Sistema de Marketing en Español

cgseo — Thu, 22 Apr 2010 12:10:23 +0000

Share Duct Tape Sistema de Marketing en Español This content from: Duct Tape Marketing The Duct Tape Marketing System is the essence of Duct Tape Marketing in 14 workbooks and 4 audio CDs and is the primary tool the Duct Tape Marketing Coaches use when helping a small business create and implement a marketing plan. (Along with our Marketing Plan Pro software.) As our network of coaches expands we have chosen to offer the Duct Tape Marketing System workbooks in Spanish as well as English. Al presentar el Duct Tape Sistema de Marketing – Un mapa de ruta de marketing para pequeños negocios de probada eficacia consistente en 14 cuadernos y 4 CDs de audio. Ahora puede tener a uno de los expertos en marketing de pequeños negocios más respetado de los Estados Unidos – quien ha ayudado a miles de dueños de pequeños negocios a hacer crecer su negocio con un sistema probado paso a paso – guiándolo a lo largo del camino de marketing por una parte del costo que otros han pagado para obtener sus consejos y entrenamiento. Cada lección contiene una explicación detallada de uno de los tópicos de marketing de los pequeños negocios, ejemplos de pequeños negocios, hojas de trabajo, formularios y herramientas de la vida real, necesarios para ayudarlo a implementar la lección. Related Posts: Twitter for Business en Español New Marketing Action Planning Tool Become a Duct Tape Marketing Coach Another Group of Duct Tape Marketing Coaches Duct Tape Marketing Authorized Coach Ranks Grow Again Powered by Contextual Related Posts Like this post? Share it with others

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Social Networking For Business Seminar Sponsored By The CT Farm Bureau – Hartford Courant

cgseo — Wed, 21 Apr 2010 21:08:13 +0000

Penn Olson (blog) Social Networking For Business Seminar Sponsored By The CT Farm Bureau Hartford Courant The seminar will run from 4:45 to 6:45 pm and will be led by Chris Watts of Precision Marketing . What are Facebook , Twitter, YouTube, LinkedIn and Blogging? ... Companies cracking down on Facebook , Twitter in the workplace Montreal Gazette all 18 news articles

The Right Way to Buy an Email List

cgseo — Wed, 21 Apr 2010 13:59:53 +0000

Share The Right Way to Buy an Email List This content from: Duct Tape Marketing If you think you can forgo email marketing in favor of Twitter of Facebook you are sadly mistaken. Email marketing is still the most responsive form on online bar none. So, building up lists of emails is a task you must put some effort behind in order to kick your email marketing efforts into gear. The problem is nobody really wants more email, particularly spam from unknown sources. When I talk about buying email lists, I’m am not talking about buying or renting so called opt-in lists from list brokers. I’m talking about offering something of value as a way to motivate someone to willingly exchange their email address with you in order to receive your offers and additional contact. That’s right, the price of getting emails has gone up over the last few years and you’ve got to get creative in order to build your lists. You’ve got to earn those email subscribers! Here are a few offers that work every time 1) Great how to information . Create checklists, forms, and detailed instructions for things that your prospects might want to know or use. This is something you should be doing no matter what, but using this information to attract email addresses is a proven winner. Hubspot is a great example of a company that produces tons of useful info. 2) Free tools . Create templates, rank checkers, calculators and widgets and let people use them to their heart’s content and even enable them to pass them around. Aaron Wall of SEO Book is a master of this one. 3) Coupons . Give people something of value towards a purchase or free trial and watch them line to get on your list. You can use tools like CellFire to automate and deliver your coupons to mobile devices. 4) Access. Create a membership level for information and community that starts with registering. This can be done with membership software like WishListMember or even through a WordPress plugin that reveals additional content to registered users. Once you collect those email addresses keep pounding away with value, don’t abuse them with offer after offer. When you continue to add value through great content and education they will turn themselves into buyers and referral sources over time. Related Posts: Use Your Neighbors and Partners to Build Your List Is Single Opt-in a Form of Spam? Putting Some Fun in Email Marketing Email Marketing Still a Great Small Business Tool Track Your Email Marketing Efforts with Swiftpage Powered by Contextual Related Posts Like this post? Share it with others

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The Right Way to Buy an Email List