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Search Marketers Poised To Dominate Exploding Growth Of Social Media Advertising – MediaPost Publications

cgseo — Fri, 23 Apr 2010 15:49:23 +0000

Simply Business knowledge Search Marketers Poised To Dominate Exploding Growth Of Social Media Advertising MediaPost Publications And this is where performance-based players in search marketing are advantaged, and others clearly are not. Out of Facebook's estimated $635 million in ... Social Media Marketing 101 For Real Estate Investors Stock Markets Review Twitter vs. Facebook : Social Media Marketing Mobile Strategy Study Online PR News (press release) Why Social Media Really Is Worth Your Time Inc.com Simply Business knowledge

Q&A: Social Media Continues to Rewrite the New Rules of Advertising and Marketing

cgseo — Fri, 16 Apr 2010 11:03:34 +0000

To celebrate the release of Engage ! , I was recently asked to share my thoughts on how social media impacts the advertising landscape for the current issue of Winning the Web , a popular magazine related to Web marketing. While the discussion opens with a review of the state and future of online advertising, the discussion also looks at the overall tectonic shift in new media and the profound opportunities that are unfolding. With Ad:Tech San Francisco on the horizon, the timing couldn’t be better to share the entire interview with you here. #Engage Do you feel that there is a place for online advertisers and brands within the social media landscape, or do you think most “just don’t belong” there? Online advertisers and brands indeed have a role in the social media landscape, it’s just different now. Brands, as well as the online advertisers and marketers that support them, are presented with a new opportunity to make direct connections that still yield traditional results but also set the stage for webwide advocacy and evangelism. To lure attention, the commitment changes from simply paying for visibility and investing in the story, visuals, and also offering a return for engagement, shifting from visibility to presence, which is felt. Essentially, paid media is becoming instrumental in triggering earned media in order to activate visitor experiences and activity. Do you feel social media is being well-utilized by most companies or corporate entities today? I believe that in order for companies to realize success in social media, they must become media. Many brands review case studies and plow through customer success stories as a form of inspiration for the experiments and endeavors. We assume, erroneously, that these examples apply to our business and more importantly, we presume that these examples represent success that was predefined methodically implemented. This is much more than collecting followers, fans or clickthroughs. It’s now the responsibility of the brand to program meaningful content that creates branded, yet personalized experiences to steer activity, offer guidance, provide resolution, and also spark word of mouth. Look into your crystal ball – in three years, what do you think social media will mean and/or encompass? Social Media will essentially become “Media” as we return to the ongoing evolution of new media. Social Media provided everyday users with powerful publishing platforms and the ability to establish influence, introducing production into the consumer consumption equation. It did not, however, change the need to rise above the noise by connecting people and content in order to raise awareness and cause measurable action. The road to the future begins with understanding that attention is finite and is increasingly thinning, therefore we must connect with individuals where, when, and how their attention is focused. Technology is going to help, but we must help ourselves by introducing relevance, findability, and shareability into the mix. Intelligent filtering will become part of the consumption process, empowering consumers to view the most material information based on their behavior and connections. Priority will focus on aligning, qualifying, and presenting content sourced from the social graph and varying degrees of friends of friends networks. There have been numerous stories written about companies and brands trying to monetize social media. Do you think these efforts are fruitless or do you feel social media can or should be money-making areas for advertisers? Social Media is not owned by any one department and as such, the tools and services that populate the new media landscape should be viewed as just that, tools and services. It’s not unlike email for example. Every division affected by outside activity will require an external presence to influence respective activity that positively impacts online societies. As such, monetizing social media becomes an extension of various sales strategies that present those populating a social brand graph (connections forged in social networks related to brands) with offers, specials, rewards, incentives, discounts, etc. Many consumers have shouted in recent surveys that they hope and even expect to receive exclusive opportunities to purchase products or services via social channels such as Twitter and Facebook. Connect with Brian Solis on Twitter , LinkedIn , Tumblr , Google Buzz , Facebook — Please consider reading my brand new book , Engage ! — Get Putting the Public Back in Public Relations and The Conversation Prism : — Image Credit: Shutterstock

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Q&A: Social Media Continues to Rewrite the New Rules of Advertising and Marketing

Facebook lifts UK digital display revenue – The Guardian

cgseo — Wed, 31 Mar 2010 06:40:50 +0000

Facebook lifts UK digital display revenue The Guardian "In 2009 the advertising industry was hard hit but online proved itself a winning medium, capturing a greater share of marketing budgets," said the chief ... Internet ad spend grows 4.2 per cent IAB UK all 11 news articles

To blog or not to blog – a case for social media marketing – Bizcommunity.com

cgseo — Tue, 30 Mar 2010 07:27:23 +0000

To blog or not to blog - a case for social media marketing Bizcommunity.com Twitter, Flickr, blogs, Facebook , Youtube, Linkedin, Squidoo, Stumbleuponit, Digg, Delicious, Slideshare and a thousand other Internet based social media ... Google's New 'Remarketing' Advertising Remembers Your Lurid Online Past Switched (blog) Internet advertising boom next in line: experts Livemint all 12 news articles

Facebook adds former Google advertising executive – FeverPitch MediaBlog (blog)

cgseo — Sun, 28 Mar 2010 17:44:20 +0000

FeverPitch MediaBlog (blog) Facebook adds former Google advertising executive FeverPitch MediaBlog (blog) Normally, one would think that running an advertising department at Google would be the high point of someone's marketing career. ... Facebook Hires Google Advertising TheTechJournal.com -:- Technological News Portal all 13 news articles

Email Advertising – Reach Your Audience

BlogPostman — Mon, 22 Mar 2010 12:43:24 +0000

Businesses are only as strong as their customer base, and the same is true for web based businesses and their audience of only visitors and clients. Many people don’t understand that maintaining and online audience is constant work, and if you can’t figure out a creative way to stay in touch with your online customers and prospective customers, you’re going to lose their business.

Many people are searching for the right marketing techniques that will keep the interest of their audience members without annoying them or making them feel like they are constantly being sent promotional materials that just end up in the recycling bin.

One of the most successful marketing tools that online business owners have turned to is email advertising. This is a tactic that will reach your online audience right where they are: surfing the internet. It also eliminates waste and doesn’t take more than a click to delete if they’re not interested.

There are many reasons why choosing email advertising is a smart decision for online business owners that want to make the most of their advertising dollars. First of all, this type of advertising makes determining your ROI very easy, through link tracking and reception rates.

If you think that email advertising might be the method for communication that you’ve been searching for, you have to find a marketing service that will allow you to create the dynamic email advertisements that you need without charging you an arm and a leg to send them.

The best email advertising companies will offer you several levels of participation, so that you can try out the service without committing to a large investment in emails that might not work out. Start with a number of emails that represent just a fraction of your customer base, and after a week or so, compare the number of sales in that group to the sales in the rest of your base. If you notice an increase amongst the email recipients, you might want to try a larger round.

No matter which email advertising company you choose, be sure that they offer targeted distribution, meaning that they will help you to tailor your email announcements and product sales to people who are likely to respond favorably to them.

Snail mail is a thing of the past, so why are you still sending flyers about your business through the mail? Increase your sales and brand awareness with email advertising. Click here to learn more.

Banner Advertising – Constant Marketing

BlogPostman — Mon, 15 Mar 2010 07:32:44 +0000

When people start traditional brick and mortar businesses, one of the most important things for them to plan for is advertising. Maybe they’ll take out a newspaper ad, or maybe they’ll pay to be included in an online directory. No matter what, they have to find a way to get their name and mission in front of interested customers. The same thing happens with web based businesses, and typically they use banner advertising to create awareness about their products or services.

If you’re looking for a way to instantly get your website in front of millions of people who will be interested in clicking on your links and potentially making purchases on your site, you’ve got to consider banner advertising as part of your marketing campaign. This is one of the most time tested tactics for driving traffic to a website.

In case you’ve never heard of banner advertising before, you should know that they are image based advertisements that are typically displayed at the top of popular web pages. Any time you visit the website of a major news provider, you’re likely to see a banner ad for one of their sponsors at the top of the page.

One thing that is important to know about banner advertising services is that they are a great way to generate awareness of your business or site name, as well as your visual branding elements, like logo, slogan or catch phrase. The more places that your banner ad is displayed on the internet, the more awareness you will generate.

If you’re interested in using banner advertisingon your site, but unsure about how to get started with getting your ads placed on the sites that will generate the most traffic to your pages, you should think about using a professional banner placement service.

Many website owners find that it is a good idea to use a professional banner advertising service for the first few rounds of their marketing campaigns. This is because advertising services usually provide both the graphic and networking services that make banner ads so successful in the first place.

When you are choosing banner advertising services, keep in mind that there are two different types of services that you can purchase. Some marketing firms offer pay per impression services and others offer pay per click services. Talk with an experienced marketing professional to find out which one will be right for your site.

Online advertising can be confusing and overwhelming. Make sure you’re getting the visibility that you deserve by clicking here.

How to Build Referrals and Become a Nationally Known Speaker

cgseo — Fri, 12 Mar 2010 13:24:15 +0000

How to Build Referrals and Become a Nationally Known Speaker This content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 Have a Presence The first step in becoming a paid speaker is to position yourself so that you can provide value. Your product is what you say, so if you communicate intelligent things online you are on the right track. Twitter, blogs, online video and podcasts are great platforms to express your message to the world. This gives potential clients an excellent place to get a free sneak preview of what you can provide. Video works great because the audience actually feels like they get to know you. Your website should say exactly what you stand for and what you can provide for an audience, it should scream “John Jantsch is awesome!” but not “I am so awesome! I’m god’s greatest gift to earth!” Nobody likes someone who over hypes him/herself. The proof is in the pudding, so let your work speak for itself; that’s why content in the form of text, video or audio works so well. It is incredible how many referrals you can attract by simply having a presence. Online, all people need to do is make a quick introduction on Twitter and potential clients will start checking out your content. Referrals are so powerful because they are often done by trusted friends–when a friend directs someone to quality content of yours, it doubles the impact. Build your Bio Your bio should solidify your credibility. If it’s not up to par yet, check out these 59 Ways to Grow Your Credibility . Bio’s need to be short and to the point. Often times they are read for your introduction so don’t just rattle off all your fancy degrees and awards, make it sound like you are a real person. Adding humor is a major bonus, as most intros are incredibly bland and boring. Your bio is just as important as a resume and if you aren’t comfortable writing your own bio, have a friend write it for you. Adding in your biggest press mentions is critical in growing that credibility. As soon as your potential client or audience hears “Whoa he’s been in BusinessWeek?”, they start to pay attention. Have a Speaking Tab on your website Here is where your bio, headshot, testimonials, speaking resume, highlight reel and description of your value driven talk go. This should be very obviously placed on your site and linked with your about page. Now, when people find your site and want to learn more about you, they’ll automatically know you are a speaker and learn more than they ever wanted to know about you. Don’t forget to include your email address or booking agent’s contact information so they can get in contact with you. Often times referrals in the speaking industry come from people who say “I just heard John Janstch speak, he was awesome”. They might not actually know John well enough to put you in contact with him, so you’ll have to be found on Google. Reaching your homepage or your speaking tab is what will get the referral in the door. You might not ever hear where the referral was generated, so make sure you make it as easy as possible for them to find you. Have a hook If you ever wanted to get paid to speak again, you’ll need to have a point to your talk. Reel them in early with some thought provoking ideas, maybe a joke or exercise to get everyone involved. Your first minute of your talk is where the audience passes judgment so get them on your team early and let them know what they are going to get out of your performance because they are probably already wondering “why am I here.” Your talk should do two things: 1. Teach the audience something 2. Tell your story in a way your audience can relate. How do conversations spark in the world of speaking referrals? “Matt Wilson used this awesome example about G-String businesses 2 minutes into his talk.” If people don’t remember what you talked about it, they won’t spread the word for you. Have something that hooks them in and keeps them thinking about it days after the talk. The 1-2 week period is when most word of mouth referrals will happen. Start Small Don’t expect to get paid right off the bat if you’ve never spoken anywhere before, so start off small. Local high schools, colleges and organizations are always looking for some inspiration. Call them and get your foot in the door. Search meetup.com and call the president of these groups, they are always looking for a way to fill meetings. If you have something to teach others, schedule a seminar with a local library or chamber of commerce. Not only is it a great way to build your resume, but it’s also a fantastic way to network. Have plenty of business cards on hand. It is in your community where you are going to start to form relationships that lead to referrals. Small business referrals start by having your go-to accountant, lawyer, real estate broker, etc. and drive them business. If they saw you speak at the Chamber of Commerce, why wouldn’t they want to bring you in to the local Toastmasters group? Ask to get paid Josh Shipp of HeyJosh.com says, “ How did I make the leap from non-paid to paid? Watch: I asked to be paid. At first $500. Then $1,000. Then $2,500. Now $5,000. If you’re good at what you do, you’ll find the more you charge the more demand you’re in and the better clients you’ll get. You get what you charge for.” Referrals come by truly helping other people. If you deliver on content, inspire them and give them value to take home, then people will not only be happy to pay you, but happy to refer you to others. Build Testimonials Your speaking resume, should include links to any press from the event. This provides instant credibility to say you rocked out on the big stage. Testimonials are literally referrals in written or video form. They are recommendations that you can use anywhere. When you put them online they have the power for millions to view which grows trust with every one of your potential clients. Collect videos from your talks as people are walking out or come up to you after and favorite every nice thing people say about me on Twitter and link it up! Creating a highlight reel builds both social proof and your expertise, by showing a mix of positive reactions in a live setting and clips of you on stage. The people who speak positively are literally making their referral to the whole world. Have an Agent or Bureau If you are looking for more speaker referrals, it helps if you are paying someone a referral fee to connect you with more engagements. Bureaus and agents typically work on a percentage basis of everything they book for you, leaving very little risk or upfront investment on your part. These are the people with connections to shop you around, so why not give them a referral fee? Start Hustling Want to do it on your own? It’s time to roll up your sleeves and get people to refer you. Start asking people who compliment you who they know; these people often know tons of people in their industry that would also benefit from hearing your talk. Ask them who they know and be upfront about it. You just helped them by delivering massive value with a great performance and you are looking to help more people in your niche. If they refer you to someone else and you are a rock star, it’ll be huge benefit to them too! Referrals all come down to over delivering with your service and wow-ing your audience enough to start some chatter. Word of mouth really works! Matt Wilson is co-founder of Under30CEO.com urging people to drop the 9-5 and get passionate about something. Follow him on Twitter @MattWilsontv as the Gen-Y spokesperson looking to help every young entrepreneur on the planet. Related Posts: Build Your Brand So People Will Refer You How to Boost Your Customer Referrals in 7 Simple Steps Referral Marketing - The Most Powerful Form of Advertising 17 Terrific Tactics to Inspire Customer Love (and Get New Business) 5 Tips for Getting More Leads from Speaking Powered by Contextual Related Posts Like this post? Share it with others

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How to Build Referrals and Become a Nationally Known Speaker

Word of Mouth Versus Key Influencers

cgseo — Thu, 11 Mar 2010 11:08:07 +0000

Share Word of Mouth Versus Key Influencers This content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 This summary of an article from the December issue of the Journal of Advertising Research (good luck finding the issue online because I couldn’t) says that common word-of-mouth advertising by regular folks is more powerful than “key influencers.” Which is to say that sucking up to A-list bloggers may not be all that it’s cracked up to be. It seems like it’s bad day for celebrity endorsements . James Coyle, assistant professor of marketing at Miami University’s Farmer School of Business, Elizabeth Lightfoot of CNET Networks, and Ted Smith and Amy Scott of MedTrackAlert conducted the study by surveying website visitors, conducting in-depth reviews, and analyzing website usage patterns. Said Coyle: “We find that trying to track down key influencers, people who have extremely large social networks, is typically unnecessary and, more importantly, can actually limit a campaign or advertisement’s viral potential. Instead, marketers need to realize that the majority of their audience, not just the well-connected few, is eager and willing to pass along well-designed and relevant messages.” I agree. I think that most key influencers are pompous, insecure jerks who take themselves way too seriously. And I say this knowing that you can rightfully accuse me of being one of them. The marketing lesson is this: Create something great, sow fields (not window boxes), “let a hundred flowers blossom,” and pray that “regular folks” will spread the word. Guy Kawasaki is a managing director of Garage Technology Ventures , an early-stage venture capital firm. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start , Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Related Posts: Author of Word of Mouth Marketing Visits Referral Week Author of Book Yourself Solid Visits Referral Week Why Word of Mouth Doesn't Happen 17 Terrific Tactics to Inspire Customer Love (and Get New Business) Influencing The New Influencers Powered by Contextual Related Posts Like this post? Share it with others

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Word of Mouth Versus Key Influencers

ASA to take over Facebook, Twitter regulation – Register

cgseo — Mon, 08 Mar 2010 16:13:52 +0000

Direct Traffic Media ASA to take over Facebook , Twitter regulation Register "The recommendations, if accepted, will bring companies' marketing communications on their own websites, and other non-paid for space online, such as brand ... Industry body recommends tighter digital marketing regulation Bluhalo (blog) Ad rules to take in use of Twitter and Facebook The Guardian ASA to Cage Twitter and Facebook in Advertising Regulations Direct Traffic Media Institute of Direct Marketing (press release) (subscription)