Production Blog Reviews

Social Media Marketing Strategy Comparison of Twitter vs. Facebook 3 – Release-news.com (press release)

cgseo — Wed, 10 Mar 2010 20:38:10 +0000

Living in Peru (blog) Social Media Marketing Strategy Comparison of Twitter vs. Facebook 3 Release-news.com (press release) Social Media Optimization firm analyzes Twitter and Facebook to determine which offers the best Social Media Marketing strategy for businesses and online … Are You Committing Social Media Marketing Suicide? Drop Ship (press release) (blog) Social Media Marketing : Are You Spread to Thin? Fast Company Facebook , Twitter most used social media sites in ecommerce Bluhalo (blog) Window Film magazine

Are You Committing Social Media Marketing Suicide? – Drop Ship (press release) (blog)

cgseo — Wed, 10 Mar 2010 18:46:45 +0000

Living in Peru (blog) Are You Committing Social Media Marketing Suicide? Drop Ship (press release) (blog) Social media marketing on sites such as Twitter and Facebook can do wonders for your online business IF you use them correctly. However, if you are making … Social Media Marketing : Are You Spread to Thin? Fast Company Facebook , Twitter most used social media sites in ecommerce Bluhalo (blog) February Survey Results: Social Media in Ecommerce Practical Ecommerce Marketing magazine Australia (blog)

Facebook, Twitter, Foursquare Face Off in Location-based Services – Mobile Marketing Watch (blog)

cgseo — Wed, 10 Mar 2010 18:14:16 +0000

New Zealand Herald Facebook , Twitter, Foursquare Face Off in Location-based Services Mobile Marketing Watch (blog) … store of a brand they've opted to receive messages from, go about the mobile marketing in a different way then would a Facebook , Twitter, or Foursquare. … Facebook Readying To Allow Users To Say Where Their Face Is Marketing Pilgrim (blog) Facebook and Foursquare up the location sharing services ante Examiner.com Foursquare gets down to business CNET Econsultancy (blog) all 108 news articles

Social network hi5 launches program to court game developers – VentureBeat

cgseo — Wed, 10 Mar 2010 18:06:53 +0000

Wired News Social network hi5 launches program to court game developers VentureBeat (That's another of many frequent slams that St. John likes to lob at Facebook ). The details of the plan include: free marketing and promotion, … GamePro at GDC: What we learned today GamePro.com GDC 2010: Scaling the summits of game play CNET The iPhone is not just a mobile to game developers @ GDC Digit Gamasutra

Facebook To Announce Plans Take Over The Internet With Facebook Pages – The Business Insider

cgseo — Wed, 10 Mar 2010 17:17:19 +0000

ReadWriteWeb (blog) Facebook To Announce Plans Take Over The Internet With Facebook Pages The Business Insider It has been the return of email marketing . The Open Graph API, which will take Facebook fan pages out of Facebook without sacrificing these marketing tools … On Tap for Facebook : New Technology for Linking to Web Sites Wall Street Journal (blog) Get Satisfaction Social Engagement Hub Transforms Facebook Fan Pages … Earthtimes (press release) Group, Fan Page or Both? Entrepreneur WATBlog (blog) all 16 news articles

Top 10 Tips for Boosting Social Media Productivity – Drop Ship (press release) (blog)

cgseo — Wed, 10 Mar 2010 15:48:05 +0000

Living in Peru (blog) Top 10 Tips for Boosting Social Media Productivity Drop Ship (press release) (blog) Try all of the most popular social sites such as Facebook , Twitter and MySpace, then experiment to see which ones give you the most bang for your buck, … Social Media Marketing : Are You Spread to Thin? Fast Company Facebook , Twitter most used social media sites in ecommerce Bluhalo (blog) February Survey Results: Social Media in Ecommerce Practical Ecommerce Marketing magazine Australia (blog)

Build Your Brand So People Will Refer You

cgseo — Wed, 10 Mar 2010 14:58:17 +0000

Share Build Your Brand So People Will Refer You This content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 As part of John Jantsch’s Referral Week, I’d like to focus on personal branding, as a way to become someone that people want to refer to others. I agree with John that the best way to grow a business is to get referrals because of how powerful word-of-mouth is. These days, it’s become more and more obvious that referrals can help you substantially build your brand presence, your web properties and your cash flow. The reason is because of the viral nature of the web, and how one video review of your service can morph into seven blog posts, six hundred tweets and a front page story on BusinessWeek.com within twenty-four hours. Five years ago, this line of events was impossible, but today it happens all of the time. Here are some ways to become a brand that people want to refer: Be interesting : People, who are interested in you, as a person, are more inclined to connect with you, do business with you and refer you to their own personal network. Your personal brand is not only defined by your job or company, but also by the activities you participate outside of the office and your hobbies. It might be hard to connect with someone on a professional level, but you might be able to bridge the relationship by talking about your golf game or the last season of Lost. Be valuable : There’s no question that experts are judged based on hard and soft results. It’s not just being valuable though, because all of your competitors can do that. You need to be unique and offer something your competitors don’t and compete on prestige and quality, rather than price. Online, if you’re seen as a valuable resource, the press will call on you, customers will be to work with you, and when all is said and done, and people will refer you to even their third degree network. Be generous : It’s rare that people share others products and services before they receive a sample for free. “Free” builds trust, authority and generates attention. If you want to be referred by others, then you’re going to have to give before you receive. The more generous you are with your network, by providing them with resources, helpful links, reports and advice, the more you will get back in return. Be enabled : How are people going to refer you to their network, unless you enable them to do so. By providing your email address on your web page and by allowing people to share your content through Facebook, Digg, Twitter, Google Buzz and others, people can find you. If you don’t enable your network and empower them to refer you, without much effort, then you won’t get as many referrals. Be networking : The more people you meet, the larger network you have and thus, the more people that can refer you to others. Meeting people is quite easy now due to the connectivity of the internet. Try and locate people that you’re actually interested in and can benefit from your services, instead of someone random you see on Twitter. Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success , an award winning blogger at Personal Branding Blog , the publisher of Personal Branding Magazine , a national speaker and consultant on branding and a BusinessWeek columnist. He’s been called a “Personal Branding Guru” by The New York Times and has been featured in over 150 media outlets. Related Posts: Thoughts on Personal Branding Bake a Referral Engine Into Your Business Model Educate Your Referral Sources 17 Terrific Tactics to Inspire Customer Love (and Get New Business) Are There Holes In Your Network? Powered by Contextual Related Posts Like this post? Share it with others

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Build Your Brand So People Will Refer You

5 Ways to Make Your Business Easier to Recommend

cgseo — Wed, 10 Mar 2010 14:40:52 +0000

Share 5 Ways to Make Your Business Easier to Recommend This content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 If I were to ask you what the secret was to getting someone to recommend and refer your business, what would you say? Perhaps you might focus on the experience that you provide. Or you might believe that this is a behaviour that you should focus on illiciting from only your best customers. Now what if I told you that the single biggest reason someone chooses whether or not to refer your business has very little to do with their experience with you? That seems counter intuitive. Yet if this were false, then everyone who had a positive experience would share it with someone else. And everyone who had a negative one would do the same. The point is, people don’t inherently share positive or negative experiences – they need an incentive to do it. The main problem is that anger or frustration IS an incentive. That’s why you hear the often repeated adage that it is much easier to get a customer to post a negative review than it is to post a positive one. Satisfaction, apparently, is not as powerful of a motivator as dissatisfaction. Yet despite this behaviour, there are ways to stack the odds in your favor. You probably already know that online opinions make a difference for your business. So the question you need to ask yourself (especially for Referral Week) is how you can make YOUR business easier for someone to share with a friend, family member or colleague. In other words, you need to be easier to recommend! Here are 5 tips you should consider to help you achieve that: Ask at the right moment . There is one moment when your customer is likely to be happiest of all, and that is the moment right after they buy something. The decision has been made, and anticipation is likely to follow. Why not ask them to share their experience with a friend right in that moment? Use a post-purchase survey online or encourage your customer to write a review or even take some extra business cards with them as they walk out of your retail location. The more you can do to get someone to recommend your business right after purchase, the more referrals you can generate. Create different levels . It is tempting to think of recommendations and referrals in strict terms. Say online review, and your mind probably goes straight to the sort of review you might find on Amazon or TripAdvisor. In reality, there are many different levels of engagement when it comes to online reviews, and hand written experiences are the most extreme. A much simpler style is what you may have seen on Facebook … the simple thumbs up or thumbs down. Star ratings are another easy method. The lesson is simple … to create more likely situations where people will share their opinion, try to accommodate for different levels of effort and complexity. Let them save your details . The magnet for your fridge that your real estate agent always gives you is the prime example of this idea. The opposing idea to #1, the philosophy behind letting your customers save your details easily is that you want to be there in the moment when they do get asked by someone to refer a business or service. Aside from fridge magnets, for the growing digital savvy customer, another way you may be able to stand out is to always include important keywords in your email communications (and always send email receipts). Then your customer can search their email account and even if they don’t remember your business name or have your card handy, you’re just a simple email search away. Have a personality . The basic fact is that people don’t generally remember businesses, they remember other people. For this reason, having a personality is of paramount importance. When you can foster a personal connections with your business, you give them a reason to remember and recommend you to others. This is the power of word of mouth referrals, that we will remember working with someone who we respected and will be more likely to actively recommend that person and their business in any relevant situation. Admit failure . This last tip will seem like an odd addition to the list. After all, we are generally taught to hide (or at least never admit) our failures for fear that it may make us or our businesses appear vulnerable. The surprising fact is that admitting a mistake can be one of the unintentionally best ways to humanize your business. We all make mistakes, but how you deal with them is the real question. Nothing can endear your business more to a customer than making a mistake an going overboard to correct it (and not making the same mistake again, of course). So the next time you or one of your employees makes a mistake, own up to it and actively fix it. You may find that in the process you converted an unhappy customer into a brand evangelist for life. Rohit Bhargava is a founding member of the 360 Digital Influence group at Ogilvy and author of the award winning new marketing book Personality Not Included , an entertaining and useful guide for companies on how to use their personality to stand out. He is also a popular keynote speaker on marketing and business strategy and believes in being approachable Related Posts: 17 Terrific Tactics to Inspire Customer Love (and Get New Business) Build Your Brand So People Will Refer You Making Referrals As a Job Creation Engine 5 Ways to Rock Customer Review Sites How’s Your Personality? Powered by Contextual Related Posts Like this post? Share it with others

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5 Ways to Make Your Business Easier to Recommend

Author of Book Yourself Solid Visits Referral Week

cgseo — Wed, 10 Mar 2010 14:24:01 +0000

Share Author of Book Yourself Solid Visits Referral Week This content from: Duct Tape Marketing This post is a special Make a Referral Week guest podcast featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 Marketing podcast with Michael Port (Click to listen, right click and Save As to download – subscribe now via iTunes Today’s special guest interview for the Duct Tape Marketing podcast is Michael Port . Michael Port has provided coaching and consulting services to over 20,000 business owners. He is the author of Book Yourself Solid , Beyond Booked Solid and The Contrarian Effect: Why It Pays (BIG) To Take Typical Sales Advice and Do The Opposite and the soon to be released The Think Big Manifesto. In this episode Michael and I talked about the new ways in which smart marketers are building their expertise and tapping into networks, both on and offline to build marketing momentum. Related Posts: Michael Port on Make a Referral Week Book Yourself Solid with Michael Port Author of Word of Mouth Marketing Visits Referral Week Michael Port on Small Business Marketing Is the Online Business Manager a VA on Steroids? Powered by Contextual Related Posts Like this post? Share it with others

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Author of Book Yourself Solid Visits Referral Week

Website Linking – Get Noticed By Search Engines

BlogPostman — Wed, 10 Mar 2010 13:49:03 +0000

Are you tired of searching for your business on Google and the other major search engines, only to have to flip through ten or more pages to see yourself come up in the search results? Becoming well known on the internet is the key to making sales and building an online audience that you can depend on, but without website linking, you’ll be doomed to years of obscurity.

The best way to get your web address showing up on the front pages of relevant search engine results is to use website linking to demonstrate to Google and the other major search engines that a lot of people are finding your site useful, and that they are willing to have their page associated with yours.

If you’re fairly unfamiliar with website linking, it is the process of placing a URL or text link on your site, that when clicked upon, will take direct the web surfer to another web page. This means that if a site places a link to your site on their pages, they are acknowledging that they are giving away their traffic to you.

Only the sites with strong website linking are likely to be noticed by the Google spiders and bots, and indexed near the top of their chosen keywords and web addresses. This means that if you’re website is going to be successful, you have to find a way to get links on websites that are already popular.

There are two approaches to website linking: you can either let it happen organically, or you can spend all your time begging popular websites to place a link to you on their pages. Neither is very effective, if your whole point of being on the internet is to increase sales and a good reputation.

That’s why many people have started to achieve website linking through professional marketing services that already have large networks of affiliate websites up and running. For a nominal fee, they can give you placement on sites that have already been ranked highly on Google.

When you are considering which website linking services to take advantage of, you have to be careful not to be taken in by black hat schemes that will get you bad attention from the search engines. These are usually the services that claim to be able to give you high traffic for a price that is too good to be true.

Don’t waste your time on website linking schemes and gimmicks that won’t bring you traffic or sales. Click here to learn about linking services that are proven to work.