27th
APR

Three more US senators call for Facebook to amend privacy settings – San Francisco Chronicle (blog)

Posted by cgseo under Social Media

New York Daily News Three more US senators call for Facebook to amend privacy settings San Francisco Chronicle (blog) But in a written response to Schumer, Elliot Schrage, Facebook's vice president of global communications, marketing and public policy, invited Schumer's ... US senators voice concerns to Facebook over privacy Sydney Morning Herald US Senators are concerned about Facebook privacy Inquirer Schumer, Dems could introduce legislation to regulate social network privacy The Hill (blog) WebProNews (blog)

27th

Facebook Isn’t Just For Happy Hour: How Facebook Marketing Will Change Your … – OfficialWire

Posted by cgseo under Social Media

SINDH TODAY Facebook Isn't Just For Happy Hour: How Facebook Marketing Will Change Your ... OfficialWire Social media marketing company uSocial.net wants to offer you a big payoff for a very small investment. They've got a new Facebook marketing service that ... New Services Makes It A Cinch To Get More Facebook Fans OfficialWire You Can Buy Facebook Fans - Did You Know OfficialWire Get More Facebook Fans - Its Never Been Easier OfficialWire OfficialWire

26th
APR

Don’t Let Strategy Be An Excuse

Posted by cgseo under Social Media

Don’t Let Strategy Be An Excuse This content from: Duct Tape Marketing Marketer extraordinaire Lee Odden sent me an email the other day asking my opinion on the question – Does social strategy need to come before tactics? It was an appeal that went out to any number of folks that write about this kind of stuff. I pondered the question for a moment and found myself thinking – well, really this is a trick question, but then I put it aside. Lee’s impressive roster of responses and very tweetable post – Social Media Strategy Before Tactics is a very worthwhile read. Because I didn’t get around to responding I get the benefit of reading what most of the responses contained before crafting my own, but I certainly found myself compelled to write this after a read of the post. (In fact, the rest of this post won’t make much sense without checking our Lee’s post first.) As I guessed would be the case, all but a few of the many responses said about the same thing – strategy must come first, it’s like a destination without a map, building a house with no blueprint, wandering in the dark without a light, blah, blah, blah. Of course you should have a strategy before you employ any tactic, I don’t care what the subject social media or horseshoes, but this same warmed over line being put there by every marketer charged with taking up the social banner isn’t helping anyone. Before you start to assume I’m taking pot shots out of context let me say two things – I’m as guilty as anyone of falling into this trap, I know most of the people in the post and know they are very smart folks who have tons to add to the total body of this work. All I’m saying is that if we keep telling people they need strategy, but can’t tell them how to get one, we may do more harm than good. See, here’s what I’ve discovered over the years of working with small business. Most strategy is guessing and while you need to start there, your strategy isn’t worth much until you get out there and throw some tactics at it, listen to the real world and and then change your strategy to meet reality. If you sit around trying to create reality in your garage you’ll never be right. There is no real linear approach to this stuff except in blog posts and keynote presentation. In my experience there is no way to create a social media strategy that’s more than a guess without tactical experimentation – so, I say get out there and do something. Don’t let strategy, or your lack of a clear one today, stop you from biting off some tactic to throw into the stew. Strategy, the kind that disrupts entire industries, changes brands and informs cultures, is messy, messy stuff to create. Image credit: timlewisnm Related Posts: Strategy Before Tactics Stop Wasting Your Time With Social Media What's So Scary About Marketing Strategy? Need a New Strategy? Ask New Questions. Weekend Favs September Twenty Seven Powered by Contextual Related Posts Like this post? Share it with others

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Don’t Let Strategy Be An Excuse

26th

Twitter, Facebook Leading Social Media Marketing Tools – Marketing Vox News

Posted by cgseo under Social Media

Gadgetrepublic Twitter, Facebook Leading Social Media Marketing Tools Marketing Vox News For those just getting underway with social media marketing , Facebook is ranked as their number one choice (80%), followed by Twitter (71%) and LinkedIn ... Just being on Facebook isn't social marketing North Bay Business Journal Social Media Tools: Do They Deliver? No Jitter (blog) What to Do With Social Media ClickZ News iMedia Connection

26th

Great Time To Be A Marketer: Social Energizes Search – Mediapost.com

Posted by cgseo under Social Media

The Guardian Great Time To Be A Marketer: Social Energizes Search Mediapost.com At the same time, Facebook kicked off its Developers' Conference, called F8. Like Twitter's conference the week before, the gathering was for third-party ... Facebook Credits: The World's First Major Virtual Currency? BNET Shocker: Facebook Does What's Best For Facebook Mashable (blog) Shared links site shows power of Facebook THINQ.co.uk Adweek