Production Blog Reviews

Free Live Training Mobile Marketing for Small Business

Posted by cgseo under Social Media, Web Marketing

Share Free Live Training Mobile Marketing for Small Business This content from: Duct Tape Marketing You know mobile is the hottest marketing tactic going right now. Maybe you don’t feel it yet, maybe you’re not sure if it’s really time to get on board or not. Join me for a free web panel discussion – Mobile Marketing for Small Business – February 18th at Noon CST – Register here for Feb 18 Mobile Marketing Event As mobile devices evolve to powerful hand held computers, smart marketers are embracing this evolution with mobile centric marketing initiatives. Everything about your marketing online and offline must begin to consider that entire market segments use the mobile device to find everything from food to legal services locally and abroad. Join me with a special expert panel, Feb 18th at Noon CST as we discuss: Ways to get your business ready for mobile shoppers How to market through Text and SMS campaigns How to make your web site mobile browser friendly Integrating mobile technologies into your offline efforts Panelists include: Kim Dushinski Dushinski is the author of the Mobile Marketing Handbook . As an advocate for smart, effective mobile marketing Kim leads workshops and speaks internationally about how to profit with mobile. In 2008 she was a System Seminar faculty member, received rave reviews and was invited back in 2009 as the only mobile-focused speaker at this cutting edge conference. She was the featured speaker for the Houston chapter of the American Advertising Federation and at the first Thin Air Summit. Shane Neman Shane Neman founder and CEO of premier Mass SMS and Group Text Messaging service EzTexting.com , Shane Neman has brought his entrepreneurial ambition to the sphere of mobile marketing. Under Neman’s leadership, Ez Texting now sends more than 120 million text messages per year on behalf of over 50,000 clients across the nation for a multitude of purposes. Igor Faletski Igor Faletski is the CEO of Mobify , a service that makes websites mobile-friendly. With Mobify, anyone with basic web design skills can quickly create a mobile version from elements of their existing site. Founded in 2007, Mobify is powering mobile for SPIN, BoingBoing, Smashing Magazine and top US fashion retailers. Mobify is based in Vancouver, Canada. Register here for Feb 18 Mobile Marketing Event This webinar is presented by GoToWebinar as part one of a three part series Related Posts: Join the Mobile Webinar Win an HP iPAQ Glisten A Mobile Marketing Primer R U Collecting Mobile Phone Numbers Yet? Mobile friendly blogs the easy way The Mobile Phone as a Local Marketing Tool Powered by Contextual Related Posts Like this post? Share it with others

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Free Live Training Mobile Marketing for Small Business

3 Ways to Use the Google Wonder Wheel for Visiual SEO

Posted by cgseo under Social Media, Web Marketing

Share 3 Ways to Use the Google Wonder Wheel for Visiual SEO This content from: Duct Tape Marketing Google has a tool buried deep into the core search functionality that doesn’t get talked about much. The tool is called the Wonder wheel. Essentially, it’s just another way to view your search results but it focuses on creating a visual wheel of the search terms Google thinks are related to your primary search. You access this view by doing a search and then hitting +Show Options at the top of the page. A sidebar will appear on the left, scroll down to the view options and hit Wonder wheel . (If you’ve never explored the more options sidebar there’s really a lot to play with there.) This is a Wonder wheel view of the search for small business marketing. What I like about this is that I think it gives a very simple map for optimizing your web pages, blog posts and entire site and a great starting place for building much more effective PPC campaigns. There are many more sophisticated ways to all both of these, but sometimes simple is better! 1) Optimizing your site around important and related keyword phrases . If you’re going to win the search battle for your most important search phrases you’ll need to think strategically about it. The more competitive the terms, the more you have to optimize very specifically. Using the Wonder wheel approach you could focus on the optimizing your home page for the core term and then building content pages specifically focused on each of the spokes in the wheel. This basic approach allows you to take huge cue from Google as to how they view your term. OK, there’s lots more to it, but this is the basic foundation. 2) Creating more effective PPC campaigns . The more targeted any ad is in both audience and message the more likely it’s going to perform. Using the Wonder wheel approach you might ditch the core phrase because it’s likely too expensive and crowded, but focus on building separate campaigns and ads for each of the spoke terms by creating numerous ad groups by Wonder wheeling those spoke terms for another good 5-6 phrases. You can then add Google’s keyword suggestions to finish off your groups with no more than 10-15 for each. Make sure you create specific ads for each group. Again, a very simplified approach to what can be done in far more complex ways, but this might be a great way for you to get started right. 3) Shaping your blog content . The Wonder wheel is a great tool to use along side your post writing. You can determine what you are going to write about and use the Wonder wheel suggestions on the spokes as phrases you might also want to work into a post. Or, you can use the Wonder wheel to suggest topics that you should be writing about and including as phases in your blog post titles. This approach might be one of the easiest ways to keep your mind buzzing about topics for posts while keeping your SEO efforts focused as well. Related Posts: Google Keyword Tool Now Offers Search Volume I've got a funny feeling about MSN Using Google AdWords for Testing Organic Keywords Every company has two wheels Keyword Research for Targeted Web Site Traffic Powered by Contextual Related Posts Like this post? Share it with others

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3 Ways to Use the Google Wonder Wheel for Visiual SEO

Extending Your Presentations Through the Backchannel

Posted by cgseo under Social Media, Web Marketing

Share Extending Your Presentations Through the Backchannel This content from: Duct Tape Marketing The term “backchannel” was coined in the field of Linguistics in the 1970’s to describe listeners’ behaviors during verbal communication. It is commonly used these days to describe the behavior or conversation going on in social media while a speaker is making a presentation. In some conferences the majority of the people listening may be actively Tweeting throughout a speech. Like it or not, managing the backchannel has become a part of presenting, in person or online. I’ve certainly seen conferences overuse backchannel twitter streams and the like to the point where they overwhelm and distract rather than aid. There needs to be a balance and I don’t think making a Twitter stream a competing channel makes sense for anyone. Having said that, I think it can be used wisely as it allows people who can’t attend to share and extends the reach of your presentation far beyond the confounds of the local hotel ballroom. For at least a year or so many speakers have made liberal use of the Twitter hashtag as a way for attendees and non attendees alike to group, filter and sort all of the conversations happening at a conference or during a webinar. As the backchannel has evolved into the norm, a new set of tools is cropping up that allow presenters to participate in the backchannel conversation even while they are presenting. For example, Keynote Tweet for Mac and PowerPoint Twitter Tools for the PC are presentation add-ons that allow speakers to embed tweets into their presentations and automatically have those tweets pushed live when the slide is revealed. The tweet content is actually in the presenter notes in the software so it won’t be seen by the audience and may simply contain a retweetable statement related to the slide or point. What this does is make it very easy for the content to be shared and retweeted by those in attendance and publishes the key points for those that are not. PowerPoint Twitter Tools for the PC is actually a suite of eight free tools including tools that allow participants to do things like vote or take a poll and have the poll results pushed live to the slide on the screen. Just getting up and presenting is task enough for many a speaker, but hey, this is the world we live in, so get used to managing the backchannel as well as the frontchannel. Related Posts: Weekend Favs January Thirty Explore the Twitter Hashtag How to get beyond Bullet Points Handy Little PowerPoint Add-on Slideshare offers tools for presenters Powered by Contextual Related Posts Like this post? Share it with others

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Extending Your Presentations Through the Backchannel

Analytics from a Really Smart Guy

Posted by admin under Social Media, Web Marketing

Analytics from a Really Smart Guy

This content from: Duct Tape Marketing

Marketing podcast with Avinash Kaushik (Click to listen, right click and Save As to download – subscribe now via iTunes

Avinash Kaushik, author of Web Analytics 2.0 is one of those rare people who can take a somewhat dry and mathlike subject of web analytics and make it sound easy and even fun. I got to spend a few minutes with Avinash for this episode of the Duct Tape Marketing podcast for some tips about this important, but often overlooked topic.

Web Analytics can seem like a scary subject, but it’s essential, so like brushing your teeth, just do it. You’ll be so glad you did once you get the basic reporting tools in place. Once you have a baseline you can start to do what Kaushik calls “controlled experiments” to start breaking down everything you do with an eye on making it better and stop doing the stuff that your customers don’t like.

Analyzing how many people come to your web site and trying to figure out what got them there was the 1.0 version of tracking I suppose. What Web Analytics 2.0 attempts to do is also measure what they did there and why through the use of tools like surveys that engage individual users.

Here’s the Web Analytics tool set for the small business (there are paid tools for each of these steps, but these are free)

1. Google Analytics – install this free site analytics tool to get the base data collection going
2. 4Q – this is a free exit survey tool that asks people who come to your site four questions about their experience – this is akin to getting people to tell you why your site sucks – hello! – it’s the first step.
3. Google Website Optimizer – Another free Google tool that allows you to easily set up a/b tests to start taking what people tell you from 4Q surveys and start experimenting which of your changes is getting a better result.

GoToWebinar is the presenting sponsor of the Duct Tape Marketing podcast.

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